Thailand

The impact of climate change and rising temperatures in Thailand has had a significant impact on the demand for air conditioners in the country. As temperatures rise during the hot and humid months, the need for effective cooling solutions has become…

This briefing examines how the textile and leather products industry is performing globally and in the largest countries in terms of textile and leather products output. The report also provides data for production, market size, imports, exports,…

Tea is a substantially smaller category than coffee, with sales being particularly limited through the foodservice channel. Unlike coffee, some establishments do not even serve tea, with consumption through the on-trade often limited to specialist…

Malt-based hot drinks remained the dominant category in other hot drinks in 2023. Brands such as Ovaltine (AB Food & Beverages Thailand Ltd) and Milo (Nestlé (Thai) Ltd) are popular choices among parents who wish to give their children a nutritional…

Sales of hot drinks in Taiwan saw healthy growth in volume terms in 2023, continuing the trend of the previous year. On-trade sales fell in 2020 and 2021, as measures put in place to contain the COVID-19 virus deprived many Thai professionals of…

Despite rising prices, retail sales of coffee saw modest volume growth in 2023, continuing the trend of the previous year. While many consumers struggled with the rising cost of living, amid a slower than expected economic recovery, there nonetheless…

Sweet spreads is seeing stronger retail value growth compared to retail volume, due to price rises in the category. Health trends are also evident in sweet spreads, as many products contain high levels of sugar (e.g., jams and preserves and chocolate…

Sauces, dips, and condiments is benefitting from ongoing home cooking trends. Whilst foodservice was reopened and tourism has resumed, there are many consumers who continue to cook at home for both budgetary and dietary reasons. Hence, foodservice…

Meals and soups benefit from consumers’ return to busy out-of-home lifestyles in the post-pandemic landscape – particularly so in the large cities. Such options provide convenience to consumers who are seeking quick and easy meals. Added to which,…

Olive oil is seeing a return to popularity, with a rebound in robust retail volume growth, thanks to ongoing health and wellness trends and the fact olive oil is perceived to be a healthy product. The increasing popularity of Western cuisines, which…

Cooking ingredients and meals is showing an overall positive performance in 2023, in both value and volume terms, and in both retail and foodservice. Whilst consumers remain somewhat price-sensitive and continue to seek value for money, we are also…

Staple foods in Thailand is seeing an overall positive performance, in both value and volume terms. That said, the category continues to be affected by inflationary pressures which are pushing up prices, alongside the cost-of-living crisis which is…

Sales of rice, pasta, and noodles benefit from such products being affordable staples, especially during a time of economic uncertainty, when consumers are cooking at home regularly. In particular, rice is seeing the highest growth as rice continues…

Processed meat, seafood, and alternatives to meat benefits from lower prices compared to its fresh variants. Additionally, due to inflationary pressures overall and the cost-of-living crisis, many consumers prefer to cook at home instead of dining…

The rebound of tourism after the pandemic era restrictions is helping to boost sales of processed vegetables, because such products are usually consumed by tourists or expats. On the other hand, Thai consumers do not often consider frozen vegetables…

Breakfast cereals maintain demand due to convenience as a nutritious breakfast meal. In this sense, products such as RTE cereals and muesli and granola are proving a success, thanks to the ongoing health and wellness trends. Players in RTE cereals…

Baked goods manages to achieve positive growth in both retail value and volume terms, despite the return of foodservice heralding stronger growth in on-trade terms. The resumption of tourism, following the era of pandemic restrictions, is attributed…

This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Thailand.

At the beginning of 2023, the Thai government launched the Shop Dee Mee Khuen (Shop and Pay tax deductions program) allowing a personal income tax deduction of up to THB40,000. This programme covers a variety of goods and services such as fuel, food…

Pre-paid cards are largely used for commuting and travelling in Thailand, with a considerable amount of closed loop pre-paid card usage accounted for by electronic ticketing on the Thai capital’s public transportation systems BTS and MRT. During the…