Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Juice is traditionally seen as a healthy beverage in Thailand due to its high vitamin content. As such, off-trade volume sales saw healthy growth in 2023, continuing the trend of the previous year. Reconstituted 100% juice saw a particularly strong…
Off-trade sales of energy drinks registered a decline in volume terms in 2023, with price increases by leading manufacturers being a major factor behind this trend. This was due to a number of factors, including roll-out of the third phase of the…
Concentrates is a small and relatively mature category in Thailand, with sales limited to the off-trade channel. As in the previous year, sales saw only modest growth in volume terms in 2023, due to the growing interest of local consumers in health…
Regular carbonates registered a decline in off-trade volume sales in 2023, in contrast to their reduced sugar counterparts. Thais are becoming increasingly cautious about their sugar intake, given that excessive consumption has been linked wide range…
With tap water being undrinkable in Thailand, bottled water is cheap and widely available throughout the country. During 2023, the category saw dynamic growth in off-trade volume terms as an increasingly health conscious population reduced their…
Sales of vacuum cleaners in Thailand continued to experience strong growth in retail volume terms in 2023 driven by various factors that reflect the changing lifestyles and priorities of the local population. Rapid technological advancements, coupled…
Small cooking appliances continued to see steady growth in retail volume terms in 2023, primarily driven by behavioural changes that occurred during the COVID-19 pandemic. The global health crisis forced people to adapt to a new normal, and one of…
There is a noteworthy emergence of a niche market consisting of high-income customers who own modern homes and view refrigeration appliances as a fusion of functionality and home decoration. High-income customers, who can afford to invest in modern…
During the review period, Korean beauty products, techniques, and styles have captured the attention of consumers worldwide including within Thailand, with this inspiring a new approach to personal care and grooming. One of the prominent aspects of…
Microwaves continued to see healthy growth in retail volume terms in 2023, even recording an improvement on the growth seen in the previous two years. One of the significant factors driving this demand is the shift in eating habits towards consuming…
Sales of large cooking appliances continued to see steady growth in retail volume terms in 2023 with a slight improvement on the previous year. With the WHO declaring the pandemic to be over in early 2023 and with restrictions lifted this has led to…
Sales of built-in home laundry appliances continued to decline in retail volume terms in 2023 due to the limited popularity of these products in the market. Built-in appliances cater to a niche market segment, primarily targeting affluent consumers…
Food preparation appliances experienced slightly slower growth in retail volume terms in 2023 compared to the previous two years, which was mainly due to the economic slowdown and rising household debt. These economic challenges have significantly…
Dishwashers saw strong growth in retail volume terms in Thailand in 2023 with this dynamism being due to various factors, including the new technology that is driving consumers to seek modern appliances. Additionally, the popularity of small capacity…
Sales of consumer appliances continued to see steady growth in retail volume terms in 2023 boosted by new property development and fewer concerns about COVID-19. The government’s economic stimulus programme also encouraged consumers to go shopping…
The impact of climate change and rising temperatures in Thailand has had a significant impact on the demand for air conditioners in the country. As temperatures rise during the hot and humid months, the need for effective cooling solutions has become…
Tea is a substantially smaller category than coffee, with sales being particularly limited through the foodservice channel. Unlike coffee, some establishments do not even serve tea, with consumption through the on-trade often limited to specialist…
Malt-based hot drinks remained the dominant category in other hot drinks in 2023. Brands such as Ovaltine (AB Food & Beverages Thailand Ltd) and Milo (Nestlé (Thai) Ltd) are popular choices among parents who wish to give their children a nutritional…
Sales of hot drinks in Taiwan saw healthy growth in volume terms in 2023, continuing the trend of the previous year. On-trade sales fell in 2020 and 2021, as measures put in place to contain the COVID-19 virus deprived many Thai professionals of…
Despite rising prices, retail sales of coffee saw modest volume growth in 2023, continuing the trend of the previous year. While many consumers struggled with the rising cost of living, amid a slower than expected economic recovery, there nonetheless…