Thailand

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Total baby food packaging volumes in Thailand maintained growth in 2023, with increases seen across all categories, although none were able to return to the pre-pandemic (2019) level of unit volumes. Although rising from a relatively low base, dried…

Thailand's demographic landscape is undergoing a significant transformation with its population undergoing a period of rapid ageing. This demographic shift is proving to be a pivotal factor in driving demand for retail adult incontinence products.…

Limited-service restaurants in Thailand experienced buoyant growth in current value terms in 2023, with current value sales exceeding pre-pandemic levels. Growth was driven largely by the revival of inbound tourism, following the lifting of all…

Cafés/bars in Thailand registered buoyant growth in current value terms in 2023. Growth was driven by the revival of normal pre-pandemic lifestyles, including the return of consumers to their physical workspaces and more regular contact with family…

Current value sales for traditional small grocers in Thailand continued to rise in 2023, though at a significantly slower rate than in 2022, as the trend towards shopping in small stores close to homes continued. Small local grocers also benefit from…

E-commerce sales in Thailand saw slowed but strong growth in terms of current value in 2023. The channel still accounts for an only small percentage of retail overall, though growth has been rapid and remained robust in 2023. At the same time, there…

In-car entertainment in Thailand is expected to show a continued downward trend in retail volume terms in 2024. Demand for in-car navigation systems has been negatively impacted by the rise of smartphones and the increasing sophistication of popular…

2023 saw more Thai male consumers actively seeking out for-men products and putting more time into researching ingredients and benefits. Brands responded by striving to extend their portfolios to include male-specific variants as local men demanded…

Full-service restaurants in Thailand registered healthy growth in current value terms in 2023, alongside the strengthening of the economy. The revival of international tourism also had a positive impact on footfall and revenue within these…