Thailand

Baby and child-specific products in Thailand saw dynamic activity from leading brands in 2023. The category was home to several new product developments and marketing communication focusing on clean and green products and packaging. Demand for…

Dishwashers saw strong growth in retail volume terms in Thailand in 2023 with this dynamism being due to various factors, including the new technology that is driving consumers to seek modern appliances. Additionally, the popularity of small capacity…

The adoption of digital payments in Thailand is growing, backed by the central bank policy to shift towards a less cash-reliant society which is free of charge transactions. The banking industry has launched cardless withdrawals to bring greater…

During the COVID-19 pandemic, the charge card category declined significantly due to restrictions on all activities such as traveling, dining and entertainment, which impacted normal patterns of expenditure. In the post-pandemic era, consumers have…

Levi’s remains the leading brand in jeans in 2023, with it continuing to see high double-digit growth in current value terms. Levi’s Thailand in its efforts to build a stronger footing in the market has not only innovated in its products, but also in…

The purchasing behaviour of Thai parents and guardians is becoming more sophisticated when it comes to purchasing childrenswear. While they are still looking for value-for-money they are also increasingly focusing on both fashion and product quality.…

Baby food is seeing positive value and volume growth in 2023, supported by the return to normality following the era of the COVID-19 pandemic and, in turn, consumers’ return to out-of-home lifestyles – despite the sluggish birth rates in Thailand…

Savoury snacks is also benefitting from consumers’ return to out-of-home, on-the-go lifestyles, along with the revival of tourism. It should also be noted that potato chips, a popular category, was not too badly impacted by the era of the pandemic…

Volume sales of home audio and cinema products in Thailand will continue to decline in 2024, due to changes in consumer lifestyles. With a large proportion of the Thai population moving away from rural villages to cities, many consumers are now…

In 2023, processed meat and seafood packaging volumes in Thailand continued to rise. Meat and seafood substitutes continued to see above-average growth in packaging volumes in 2023. The health and wellness trend has become more significant in the…