Thailand

Wipes experienced a notable upswing in demand in 2023 driven by the versatility of these products, particularly in the context of their convenience for use while on the move but also at home. This increase in demand is reflective of evolving consumer…

Toilet care presented an intriguing narrative in 2023, with the retail volume and current value growth rates experiencing an upward trajectory from the previous year. This growth, however, was juxtaposed against the nuanced dynamics of a niche…

The unit prices of starchy roots increased significantly throughout 2022 and 2023 due to constant rises in the costs of production and unfavourable weather conditions throughout the year. Like other fresh food categories, the farming and production…

Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism…

With tap water being undrinkable in Thailand, bottled water is cheap and widely available throughout the country. During 2023, the category saw dynamic growth in off-trade volume terms as an increasingly health conscious population reduced their…

Sugar confectionery in Thailand is set to see a flat performance in retail volume terms in 2024. Demand is being negatively impacted by increasing consumer concerns about the health implications of excessive sugar intake, and a shift towards avoiding…

Following a four-year period of declining sales, the market for chocolate confectionery is expected to see positive, albeit modest growth, in retail volume terms in 2024. Recovery is being tempered by challenges such as escalating commodity prices…

Wearable electronics will see positive growth in volume terms in 2024, building on the more muted performance of the previous year. This will be driven by a number of factors, not least the health and wellness trend, which was facilitated by…

Retail volume sales of portable players in Thailand in 2023, as portable media players, epitomised by the iPod, continued on their path of decline. With the rise of smartphones, consumers now have access to various applications that provide similar…

RTDs saw volume sales increase in Thailand in 2023. Consumers have been increasingly consuming the product since the end of the COVID-19 crisis, thanks largely to RTDs’ potential for on-the-go consumption. Consumers have returned to their normal…