Thailand

Hikes in production costs have pushed up prices of sugar and sweeteners in Thailand. Retail prices rose throughout 2023, continuing a trend that began at the outbreak of COVID-19. Thailand's farmers and agricultural producers were threatened by the…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

2023 saw more Thai male consumers actively seeking out for-men products and putting more time into researching ingredients and benefits. Brands responded by striving to extend their portfolios to include male-specific variants as local men demanded…

Full-service restaurants in Thailand registered healthy growth in current value terms in 2023, alongside the strengthening of the economy. The revival of international tourism also had a positive impact on footfall and revenue within these…

Herbal/traditional products are popular among Thai consumers, many of whom like to avoid products with synthetic ingredients and instead prefer those with natural elements, with the latter perceived to be safer, healthier, and, more importantly, to…

Thailand's demographic landscape is undergoing a significant transformation with its population undergoing a period of rapid ageing. This demographic shift is proving to be a pivotal factor in driving demand for retail adult incontinence products.…

Limited-service restaurants in Thailand experienced buoyant growth in current value terms in 2023, with current value sales exceeding pre-pandemic levels. Growth was driven largely by the revival of inbound tourism, following the lifting of all…

Cafés/bars in Thailand registered buoyant growth in current value terms in 2023. Growth was driven by the revival of normal pre-pandemic lifestyles, including the return of consumers to their physical workspaces and more regular contact with family…

Current value sales for traditional small grocers in Thailand continued to rise in 2023, though at a significantly slower rate than in 2022, as the trend towards shopping in small stores close to homes continued. Small local grocers also benefit from…

E-commerce sales in Thailand saw slowed but strong growth in terms of current value in 2023. The channel still accounts for an only small percentage of retail overall, though growth has been rapid and remained robust in 2023. At the same time, there…

Home and garden in Thailand experienced relatively modest growth in current value terms in 2023, when compared to the previous year. This was attributable to the high cost of living in the country, thanks to the economic fallout of the COVID-19…

Flexible aluminium/plastic is the main type of packaging used in hot drinks in Thailand due to its wide availability, cost-effectiveness and excellent barrier properties. It is readily available in Thailand, with a well-established supply chain, and…

2023 saw unit prices in fish and seafood in Thailand rise substantially, thanks mainly to persistent price hikes in fuel and energy. As these costs kept climbing, they directly impacted fishing operations, processing, transportation and storage, and…

Due to the postponement of the third phase of the sugar tax in Thailand, which was postponed from 1 October 2022 to take effect on 31 March 2023, carbonated beverage players have had to act quickly to launch innovative products in response. Most…

PET bottles are the most widely used pack type for soft drinks packaging in Thailand as they are cost-effective, lightweight, durable, recyclable and widely available. This pack type grew along with most others as the soft drinks market continued its…

Street stalls /kiosks in Thailand witnessed healthy growth in current value terms in 2023, with sales approaching pre-pandemic levels. This was driven to a large extent by the recovery of both domestic and inbound tourism, as both locals and…

Variety stores in Thailand saw positive though slowed growth in terms of current value sales in 2023. The segment was hit hard by the pandemic and its economic fallout; many local consumers remained reluctant to shop from variety stores as they…

Paediatric vitamins and dietary supplements remained the largest and most dynamic product area in current value terms in 2023, with parents remaining keen to protect their children’s health. As demand grew, so too did the variety of offerings, with…

In 2022, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…

Despite the political and economic uncertainty in Thailand, bags and luggage is set to continue to demonstrate double-digit current value growth in 2023, with the overall category expected to surpass the 2019 pre-pandemic revenue in this year,…