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Thailand

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Retail E-Commerce in Thailand

Feb 2024

E-commerce sales in Thailand saw slowed but strong growth in terms of current value in 2023. The channel still accounts for an only small percentage of retail overall, though growth has been rapid and remained robust in 2023. At the same time, there…

USD 1,100
Country Report

Home Care Packaging in Thailand

Jul 2024

In Thailand’s home care packaging landscape, laundry care is seeing a shift from traditional larger pack sizes towards smaller pack sizes like 60g, 90g, 100g or 125g. Thailand’s evolving demographic trends, including smaller household sizes and…

USD 1,100
Country Report

Soft Drinks Packaging in Thailand

Apr 2024

PET bottles are the most widely used pack type for soft drinks packaging in Thailand as they are cost-effective, lightweight, durable, recyclable and widely available. This pack type grew along with most others as the soft drinks market continued its…

USD 1,100
Country Report

Street Stalls/Kiosks in Thailand

Mar 2024

Street stalls /kiosks in Thailand witnessed healthy growth in current value terms in 2023, with sales approaching pre-pandemic levels. This was driven to a large extent by the recovery of both domestic and inbound tourism, as both locals and…

USD 1,195
Country Report

General Merchandise Stores in Thailand

Feb 2024

Variety stores in Thailand saw positive though slowed growth in terms of current value sales in 2023. The segment was hit hard by the pandemic and its economic fallout; many local consumers remained reluctant to shop from variety stores as they…

USD 1,100
Country Report

Paediatric Consumer Health in Thailand

Jan 2024

Paediatric vitamins and dietary supplements remained the largest and most dynamic product area in current value terms in 2023, with parents remaining keen to protect their children’s health. As demand grew, so too did the variety of offerings, with…

USD 1,195
Country Report

HW Hot Drinks in Thailand

Jan 2024

In 2022, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…

USD 1,100
Country Report

Bags and Luggage in Thailand

Jan 2024

Despite the political and economic uncertainty in Thailand, bags and luggage is set to continue to demonstrate double-digit current value growth in 2023, with the overall category expected to surpass the 2019 pre-pandemic revenue in this year,…

USD 1,100
Country Report

Toys and Games in Thailand

May 2024

Toys and games in Thailand experienced a slowdown in retail value growth in 2023, amid factors like a gradually slowing birth rate and falling 0-14-year-old population and economic pressures in an inflationary climate. Video games continued to…

USD 2,450
Country Report

Other Pet Food in Thailand

Apr 2024

Clubs of bird enthusiasts are leading a campaign to remove the Red-whiskered Bulbul from the list of protected wildlife in Thailand. Launched in October 2023, the movement gained substantial momentum up until 20 December 2023, garnering over 100,000…

USD 1,195
Country Report

Bath and Shower in Thailand

Apr 2024

Bath and shower saw rising volume and current value sales in Thailand in 2023. Brands active in the category have sharpened their focus on innovations designed to help them rebrand, so that they can differentiate themselves and refresh their…

USD 1,195
Country Report

HW Staple Foods in Thailand

Jan 2024

The trend towards plant-based diets in Thailand is rapidly gaining momentum, as health-conscious consumers increasingly opt for plant-based options. With growing demand for healthier choices, particularly protein from soybeans, and grains that are…

USD 1,100
Country Report

Computers and Peripherals in Thailand

Jul 2024

Retail volume sales of computers and peripherals in Thailand will continue to decline in 2024, albeit at a slower rate than the previous two years. Despite a gradually improving domestic economy, Thais remain wary of splashing out on discretionary…

USD 1,100
Country Report

Sweet Spreads Packaging in Thailand

Jul 2024

Total sweet spreads packaging volumes in Thailand saw dynamic growth in 2023. Jams and preserves remained the category with the highest packaging volumes in this year, and despite this, also saw the strongest increase in unit volumes. Glass jars…

USD 1,100
Country Report

Home and Garden in Thailand

May 2024

Home and garden in Thailand experienced relatively modest growth in current value terms in 2023, when compared to the previous year. This was attributable to the high cost of living in the country, thanks to the economic fallout of the COVID-19…

USD 2,450
Country Report

Hot Drinks Packaging in Thailand

Apr 2024

Flexible aluminium/plastic is the main type of packaging used in hot drinks in Thailand due to its wide availability, cost-effectiveness and excellent barrier properties. It is readily available in Thailand, with a well-established supply chain, and…

USD 1,100
Country Report

Fish and Seafood in Thailand

Feb 2024

2023 saw unit prices in fish and seafood in Thailand rise substantially, thanks mainly to persistent price hikes in fuel and energy. As these costs kept climbing, they directly impacted fishing operations, processing, transportation and storage, and…

USD 1,195
Country Report

HW Soft Drinks in Thailand

Jan 2024

Due to the postponement of the third phase of the sugar tax in Thailand, which was postponed from 1 October 2022 to take effect on 31 March 2023, carbonated beverage players have had to act quickly to launch innovative products in response. Most…

USD 1,100
Country Report

Self-Service Cafeterias in Thailand

Mar 2024

Self-service cafeterias is a relatively niche category in Thailand, with Ikano (Thailand) Co Ltd being the only player. During 2023, the company registered healthy growth in current value terms, thanks to the revival of normal shopping behaviour in…

USD 1,195
Country Report

Home Products Specialists in Thailand

Feb 2024

Home products specialists in Thailand saw significant expansion in 2023 as big brands continued to roll out new stores, especially upcountry, and to tailor their business models to cater to local demand. Over the review period consumers showed rising…

USD 1,100
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