Thailand

2023 saw unit prices in fish and seafood in Thailand rise substantially, thanks mainly to persistent price hikes in fuel and energy. As these costs kept climbing, they directly impacted fishing operations, processing, transportation and storage, and…

The trend towards plant-based diets is rapidly gaining momentum in Thailand, supported by the ongoing alignment of consumers’ health and wellness concerns with ethical considerations around environmental sustainability and animal welfare. The spread…

Toys and games in Thailand experienced a slowdown in retail value growth in 2023, amid factors like a gradually slowing birth rate and falling 0-14-year-old population and economic pressures in an inflationary climate. Video games continued to…

Clubs of bird enthusiasts are leading a campaign to remove the Red-whiskered Bulbul from the list of protected wildlife in Thailand. Launched in October 2023, the movement gained substantial momentum up until 20 December 2023, garnering over 100,000…

Bath and shower saw rising volume and current value sales in Thailand in 2023. Brands active in the category have sharpened their focus on innovations designed to help them rebrand, so that they can differentiate themselves and refresh their…

The market for drinking milk products in Thailand is expected to experience healthy growth in retail volume terms in 2024, continuing the trend from the previous year. This growth comes despite the Thai government's decision to raise the prices of…

Thailand’s declining birth rate negatively impacting the demand for nappies/diapers, which continued to report declining sales in retail volume terms in 2023. Consumers in Thailand are choosing to start a family later with more women focusing on…

In 2023, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…

In Thailand’s home care packaging landscape, laundry care is seeing a shift from traditional larger pack sizes towards smaller pack sizes like 60g, 90g, 100g or 125g. Thailand’s evolving demographic trends, including smaller household sizes and…

PET bottles are the most widely used pack type for soft drinks packaging in Thailand as they are cost-effective, lightweight, durable, recyclable and widely available. This pack type grew along with most others as the soft drinks market continued its…

Street stalls /kiosks in Thailand witnessed healthy growth in current value terms in 2023, with sales approaching pre-pandemic levels. This was driven to a large extent by the recovery of both domestic and inbound tourism, as both locals and…

Variety stores in Thailand saw positive though slowed growth in terms of current value sales in 2023. The segment was hit hard by the pandemic and its economic fallout; many local consumers remained reluctant to shop from variety stores as they…

Paediatric vitamins and dietary supplements remained the largest and most dynamic product area in current value terms in 2023, with parents remaining keen to protect their children’s health. As demand grew, so too did the variety of offerings, with…

Despite the political and economic uncertainty in Thailand, bags and luggage is set to continue to demonstrate double-digit current value growth in 2023, with the overall category expected to surpass the 2019 pre-pandemic revenue in this year,…

The market for cigars , cigarillos and smoking tobacco in Thailand experienced healthy growth in current value terms throughout 2023, with all three segments seeing a significant increase in sales. In the case of cigars and cigarillos, this was due…

Breakfast cereals maintain demand due to convenience as a nutritious breakfast meal. In this sense, products such as RTE cereals and muesli and granola are proving a success, thanks to the ongoing health and wellness trends. Players in RTE cereals…

With government and private sector support, the recovery of mobility in Thailand is ongoing after the COVID-19 pandemic. The EV market is growing strongly, thanks to a series of government policies and subsidies, which are expected to sustain this…

The number of people travelling via air saw triple-digit growth for the second consecutive year in 2023, with volumes exceeding pre-pandemic levels. The return of tourists from other countries in Asia-Pacific, notably China, was a key contributor to…

Plastic pouches continued to gain unit volume share in body wash/shower gel packaging in Thailand in 2023. Increasing numbers of consumers in Thailand are choosing plastic pouches for their body wash/shower gel products due to the convenience,…

As in 2022, plant-based dairy packaging volumes continued to rise in Thailand in 2023, although like in dairy packaging, volumes remained below the 2019 level. Plant-based milk remained the only category with notable packaging volumes in 2023, with…