Thailand

There is a noteworthy emergence of a niche market consisting of high-income customers who own modern homes and view refrigeration appliances as a fusion of functionality and home decoration. High-income customers, who can afford to invest in modern…

Sales of consumer appliances continued to see steady growth in retail volume terms in 2023 boosted by new property development and fewer concerns about COVID-19. The government’s economic stimulus programme also encouraged consumers to go shopping…

Sweet spreads is seeing stronger retail value growth compared to retail volume, due to price rises in the category. Health trends are also evident in sweet spreads, as many products contain high levels of sugar (e.g., jams and preserves and chocolate…

Staple foods in Thailand is seeing an overall positive performance, in both value and volume terms. That said, the category continues to be affected by inflationary pressures which are pushing up prices, alongside the cost-of-living crisis which is…

Thai consumers have been spending more on credit cards in 2023 in line with an increase in the consumer confidence index and a marked improvement in the Thai economy. Expenditure on various products and services, including shopping, restaurants,…

Thailand consumer lending remains robust in 2023, with double-digit growth rates in gross lending as the category continues to recover from the COVID-19 pandemic. The rise in private consumption and the revival in tourism has led to an upturn in…

Womenswear in Thailand is seeing a shift in demand towards multi-purpose products. Although fashion remains the key concern when people are purchasing womenswear, consumers are also showing more concern with regard to the item’s functionality. This…

Aligned with an increased focus on the importance of health and wellness among Thai consumers, there has been an increase in people taking part in workout routines and exercise activities. In 2023, sportswear brands have continued to leverage this…

Retail sales of bookings continued to grow strongly in constant value terms in 2023 as they edged even closer to pre-pandemic levels. While offline booking saw a strong recovery, online booking still accounted for more than two thirds of retail…

Contact lenses and solutions in Thailand is seeing innovation informed by diverse demand from local consumers in 2024. Broadly, the main users of contact lenses in the country can be classified into three groups. First, those with eye problems who…

Traditional toys and games in Thailand saw a slight increase in retail current value sales in 2023, although this equated to a marginal drop overall at constant 2023 prices. This reflected the tendency of new generations of younger consumers to seek…

Retail current value sales in health and beauty specialists in Thailand rose again in 2023, with life returning to pre-pandemic patterns. The channel has so far shown strong recovery from the coronavirus crisis. Beauty specialist retailers such as…

With the increasing prioritisation of health and a growing scarcity of time, consumers are actively seeking faster and more efficient ways to safeguard their wellbeing. As a result, drinking milk products with fortified/functional attributes have…

The uncertain economic conditions in Thailand are expected to lead to slower retail volume and current value growth rates for traditional and connected watches in 2023, as consumers have battled inflationary rises in the cost of living and cost of…

Tea is a substantially smaller category than coffee, with sales being particularly limited through the foodservice channel. Unlike coffee, some establishments do not even serve tea, with consumption through the on-trade often limited to specialist…

Sales of footwear in Thailand have continued on the path to recovery in 2023, with the category seeing strong growth in value and volume terms. With the pandemic over and consumer confidence returning players have begun launching footwear that caters…

As cheese in not typically a main ingredient in Thai cuisine, tourism is an integral factor towards sales and, thus, cheese was affected by the event of the COVID-19 pandemic due to the lack of tourism during this time. As such, cheese manufacturers…

In response to the revival of eat-in dining, foodservice players resumed their outlet expansion strategies in 2023. As in the previous year, retail was the most dynamic location in terms of growth in number of outlets, as operators looked to…

NRT smoking cessation aids remained one of the smallest categories within consumer health in Thailand in 2023. Consumers are only able to purchase these products from drugstores/parapharmacies or pharmacies, as they have to be dispensed by a…

Olive oil is seeing a return to popularity, with a rebound in robust retail volume growth, thanks to ongoing health and wellness trends and the fact olive oil is perceived to be a healthy product. The increasing popularity of Western cuisines, which…