Thailand

Value sales of pet products in Thailand continue to rise, in line with the general adoption of different pets in the country. There is also a societal shift in Thailand, with an increasing number of local consumers choosing to remain single rather…

Depilatories in Thailand saw robust growth in 2023, with both volume and current value sales posting strong and steady rises. Growth was supported by fully resumed out-of-home work, study and activities, with Thais back to socialising and playing…

The year 2023 witnessed a remarkable and positive surge in current value sales in surface care (excluding wipes – which did not have notable sales), surpassing the growth observed in 2022. This robust expansion can be attributed to two significant…

Laundry care saw a negligible retail volume decline in 2023, although growth continued in current value terms due to slight price rises and premiumisation. Liquid detergents saw healthy double-digit current value and volume growth in 2023, whilst…

As seen in other fresh food categories, fruits in Thailand has been subject to steep surges in unit prices in response to rising production costs and unpredictable fluctuations in weather conditions. The war in Ukraine has disrupted the supply chain…

In 2023, overall jewellery is set to register a decline in current value terms, despite low growth in retail volume terms. This is expected to result in minimal value growth across overall personal accessories, as jewellery accounted for nearly 50%…

Off-trade sales of RTD coffee registered positive growth in volume terms, driven by the resumption of active, on-the-go lifestyles, including the return of consumers to their physical workplaces. RTD coffee is widely associated with consumption…

Regular carbonates registered a decline in off-trade volume sales in 2023, in contrast to their reduced sugar counterparts. Thais are becoming increasingly cautious about their sugar intake, given that excessive consumption has been linked wide range…

With the exception of nappies/diapers, most retail tissue and hygiene categories recorded growth in volume terms in 2023, including key categories such as menstrual care and toilet paper. Sales of most products experience solid demand in 2023 due to…

Hikes in production costs have pushed up prices of sugar and sweeteners in Thailand. Retail prices rose throughout 2023, continuing a trend that began at the outbreak of COVID-19. Thailand's farmers and agricultural producers were threatened by the…