Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Dishwashing maintained slow and stable retail volume and current value growth in 2023. While retail volume growth in hand dishwashing was negligible, automatic dishwashing saw a stronger increase from a much lower base. Automatic dishwashing saw a…
Home care saw growth in both retail volume and current value terms in 2023, although performances varied across categories. Surface care maintained solid volume growth as consumers looked for effective, convenient products due to the prevailing…
In 2023 home insecticides maintained stable retail volume sales and displayed resilience in current value terms, driven by the strong need for protection from insects in the home. Consumers have been taking a more careful approach to dealing with…
Laundry care saw a negligible retail volume decline in 2023, although growth continued in current value terms due to slight price rises and premiumisation. Liquid detergents saw healthy double-digit current value and volume growth in 2023, whilst…
Polishes exhibited a dual narrative of retail volume growth across most categories (except floor polish, which dragged down the overall growth rate), and intricate pricing adjustments. The growth rate for polish for columns in particular remained…