Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
2023 witnessed remarkable growth for vitamins in current value terms, continuing the trend of the previous year. Persistent concerns surrounding COVID-19 and other respiratory illnesses, coupled with ongoing health concerns, sustained a robust demand…
With the revival of pre-pandemic lifestyles in 2023, including the return of individuals to their physical workplaces and social activities, many Thais looked to shed the excess weight they had gained during the pandemic. This helped to drive strong…
Retail sales of wound care products in Thailand experienced accelerated growth in current value terms in 2023, following the return of consumers to more active lifestyles outside the home. With the resumption of sports and other outdoor activities…
In 2022, Thailand’s packaging industry was seeing significant activity in terms of the adoption of sustainable and eco-friendly packaging solutions. Mirroring global trends, heightened awareness of environmental issues among consumers and regulatory…
The cannabis market has experienced significant turmoil due to uncertainties arising from the actions of the Thai Government. Subsequently, there was a noticeable decline in consumer confidence in legal cannabis consumption in 2023. While demand…
Overall egg consumption in Thailand continued along its upward trajectory in 2023. Recognising the nutritional benefits of eggs, the government has been actively promoting egg consumption among the local population. The Ministry of Public Health has…
2023 saw unit prices in fish and seafood in Thailand rise substantially, thanks mainly to persistent price hikes in fuel and energy. As these costs kept climbing, they directly impacted fishing operations, processing, transportation and storage, and…
In 2023 fresh food consumption in Thailand saw an uptick, with several foods benefitting considerably from amplified focus on protein consumption as well as from broader health and wellness trends. Rising awareness of the importance of healthy habits…
As seen in other fresh food categories, fruits in Thailand has been subject to steep surges in unit prices in response to rising production costs and unpredictable fluctuations in weather conditions. The war in Ukraine has disrupted the supply chain…
As the pandemic and its impact on lifestyles continued to recede 2023, with local consumers resuming pre-coronavirus patterns and habits, meat consumption rose considerably, with beef benefitting from increased consumer spending on dining out and the…
The price of coconuts continued to fall in 2023, with domestic demand yet to recover to pre-pandemic levels. Coconuts, as well as foods and beverages with coconuts as an ingredient, are popular among both local consumers and tourists. With the…
The price of soybeans has seen a continuous surge since 2020 in response to persistently rising demand, with domestic output declining during the latter years of the review period. The retail consumption of soybeans and other soybean byproducts, such…
The unit prices of starchy roots increased significantly throughout 2022 and 2023 due to constant rises in the costs of production and unfavourable weather conditions throughout the year. Like other fresh food categories, the farming and production…
Hikes in production costs have pushed up prices of sugar and sweeteners in Thailand. Retail prices rose throughout 2023, continuing a trend that began at the outbreak of COVID-19. Thailand's farmers and agricultural producers were threatened by the…
Vegetables in Thailand saw a notable and sustained increase in unit prices throughout 2022 and 2023, primarily attributed to the combined impact of drought and severe flooding. Drought conditions have resulted in reduced water availability for…
Overall retail volume sales of air care products displayed a modest uptick in 2023. However, this growth narrative unfolded against the backdrop of notable shifts in unit prices. The incremental growth observed in overall volume sales of air care…
The unit price of bleach experienced a marginal increase in current terms in 2023, following a notable price hike in the preceding year. This shift in pricing dynamics reflects the intricate balance that bleach is navigating in response to evolving…
Dishwashing maintained slow and stable retail volume and current value growth in 2023. While retail volume growth in hand dishwashing was negligible, automatic dishwashing saw a stronger increase from a much lower base. Automatic dishwashing saw a…
Home care saw growth in both retail volume and current value terms in 2023, although performances varied across categories. Surface care maintained solid volume growth as consumers looked for effective, convenient products due to the prevailing…
In 2023 home insecticides maintained stable retail volume sales and displayed resilience in current value terms, driven by the strong need for protection from insects in the home. Consumers have been taking a more careful approach to dealing with…