Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
One significant trend shaping the market for yoghurt and sour milk products in Thailand is the rising health consciousness of consumers. This awareness is being fuelled by the wide availability of information on websites and social media platforms,…
Writing instruments is expected to see a positive performance in both retail volume and current value terms in 2023, as people have returned to living their normal lives, and there is positive sentiment in the market. Furthermore, the rebound in…
Retail sales of wound care products in Thailand experienced accelerated growth in current value terms in 2023, following the return of consumers to more active lifestyles outside the home. With the resumption of sports and other outdoor activities…
Womenswear in Thailand is seeing a shift in demand towards multi-purpose products. Although fashion remains the key concern when people are purchasing womenswear, consumers are also showing more concern with regard to the item’s functionality. This…
Wipes experienced a notable upswing in demand in 2023 driven by the versatility of these products, particularly in the context of their convenience for use while on the move but also at home. This increase in demand is reflective of evolving consumer…
Wine saw volume sales grow in Thailand in 2023. Imported wines, especially from traditional wine-producing regions like France, Italy, and Australia, are highly sought after in Thailand. The demand for imported wines continued to grow in 2023, driven…
With the revival of pre-pandemic lifestyles in 2023, including the return of individuals to their physical workplaces and social activities, many Thais looked to shed the excess weight they had gained during the pandemic. This helped to drive strong…
Wearable electronics will see positive growth in volume terms in 2024, building on the more muted performance of the previous year. This will be driven by a number of factors, not least the health and wellness trend, which was facilitated by…
2023 witnessed remarkable growth for vitamins in current value terms, continuing the trend of the previous year. Persistent concerns surrounding COVID-19 and other respiratory illnesses, coupled with ongoing health concerns, sustained a robust demand…
Video games in Thailand significantly outperformed traditional toys and games in retail value sales and growth terms in 2023, continuing the trend witnessed during the review period. Interest spiked in the wake of the Coronavirus (COVID-19) pandemic.…