Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Limited-service restaurants in Thailand experienced buoyant growth in current value terms in 2023, with current value sales exceeding pre-pandemic levels. Growth was driven largely by the revival of inbound tourism, following the lifting of all…
Laundry care saw a negligible retail volume decline in 2023, although growth continued in current value terms due to slight price rises and premiumisation. Liquid detergents saw healthy double-digit current value and volume growth in 2023, whilst…
Sales of large cooking appliances continued to see steady growth in retail volume terms in 2023 with a slight improvement on the previous year. With the WHO declaring the pandemic to be over in early 2023 and with restrictions lifted this has led to…
Juice is traditionally seen as a healthy beverage in Thailand due to its high vitamin content. As such, off-trade volume sales saw healthy growth in 2023, continuing the trend of the previous year. Reconstituted 100% juice saw a particularly strong…
In 2023, overall jewellery is set to register a decline in current value terms, despite low growth in retail volume terms. This is expected to result in minimal value growth across overall personal accessories, as jewellery accounted for nearly 50%…
Levi’s remains the leading brand in jeans in 2023, with it continuing to see high double-digit growth in current value terms. Levi’s Thailand in its efforts to build a stronger footing in the market has not only innovated in its products, but also in…
In 2023, Thailand ranked ninth in average gross income among Asia Pacific countries, supported by an unemployment rate below 1% and lower inflation of 1.2%. While the economy somewhat stagnated, government stimulus aided disposable incomes as it…
In-car entertainment in Thailand is expected to show a continued downward trend in retail volume terms in 2024. Demand for in-car navigation systems has been negatively impacted by the rise of smartphones and the increasing sophistication of popular…
Retail sales of imaging devices in Thailand will continue to decline in volume terms in 2024. The market is believed to have approached saturation point, with most consumers interested in photography already owning a decent digital camera. The…
Demand for ice cream in Thailand is expected to grow continue to grow in 2024, driven by consumer indulgence and ongoing brand innovation. However, the rate of retail volume growth is projected to slow compared to the previous year, as consumers…