Thailand

Retail sales of imaging devices continued to decline in volume terms in 2023, due to cannibalisation from smartphone cameras. While the quality of a smartphone camera is typically inferior to a dedicated digital camera or camcorder, for most local…

The reopening of society after the era of pandemic restrictions has led to a revival in impulse ice cream, along with single portion options, which are best suited to on-the-go consumer lifestyles and impulse purchases overall. Additionally, this is…

Hypermarkets in Thailand saw current value sales slow in 2023, though growth remained positive. While these stores benefit from selling large volumes, growth is suffering because players focus on targeting customers with medium-to-low purchasing…

The trend towards plant-based diets in Thailand is rapidly gaining momentum, as health-conscious consumers increasingly opt for plant-based options. With growing demand for healthier choices, particularly protein from soybeans, and grains that are…

Due to the postponement of the third phase of the sugar tax in Thailand, which was postponed from 1 October 2022 to take effect on 31 March 2023, carbonated beverage players have had to act quickly to launch innovative products in response. Most…

As food manufacturers respond to the shift towards healthier eating habits in Thailand, they are not only introducing new options with no or low sugar claims, but they are also strategically investing in marketing campaigns that align with evolving…

In 2022, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…

With the increasing prioritisation of health and a growing scarcity of time, consumers are actively seeking faster and more efficient ways to safeguard their wellbeing. As a result, drinking milk products with fortified/functional attributes have…

Health-conscious consumers in Thailand are increasingly opting for plant-based cooking ingredients and meals, further driving the shift towards plant-based diets. Plant-based ready meals is an emerging niche in Thailand but perceived as a lighter and…

The number of households in Thailand is set to increase moderately over 2022-2027, with singletons remaining the leading household type. In 2022, household spending was affected by inflation, standing at 6.1%, and increasing living costs. The fastest…