Thailand

In 2022, plastic pouches used for packaging liquid detergents dominated the market in terms of retail unit volume sales. This was due to their cost-effectiveness compared to traditional rigid packaging like bottles, which helped manufacturers save on…

Home care saw growth in both retail volume and current value terms in 2023, although performances varied across categories. Surface care maintained solid volume growth as consumers looked for effective, convenient products due to the prevailing…

Volume sales of home audio and cinema products in Thailand continued to decline in 2023, due to changes in consumer lifestyles. With a large proportion of the Thai population moving away from rural villages to cities, many consumers are now living in…

Home and garden in Thailand experienced relatively modest growth in current value terms in 2023, when compared to the previous year. This was attributable to the high cost of living in the country, thanks to the economic fallout of the COVID-19…

Herbal/traditional products are popular among Thai consumers, many of whom like to avoid products with synthetic ingredients and instead prefer those with natural elements, with the latter perceived to be safer, healthier, and, more importantly, to…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Retail current value sales in health and beauty specialists in Thailand rose again in 2023, with life returning to pre-pandemic patterns. The channel has so far shown strong recovery from the coronavirus crisis. Beauty specialist retailers such as…

Headphones saw positive growth in volume terms in 2023, with the growing popularity of such products amongst young people being the key driver of this trend. Headphones are no longer regarded as a functional accessory for listening to music, but…

Hair care in Thailand enjoyed strong growth in both volume and current value terms in 2023, thanks in large part to the enjoyment and interest Thai consumers have in pampering and styling their hair. Local consumers tend to have sophisticated at-home…

Gum in Thailand is a relatively mature category, which is largely consolidated between brands Dentyne (Mondelez International (Thailand) Co Ltd) and Lotte (Thai Lotte Co Ltd); meanwhile, Mondelez also distributes the Trident and Clorets brands…