Thailand

Microwaves continued to see healthy growth in retail volume terms in 2023, even recording an improvement on the growth seen in the previous two years. One of the significant factors driving this demand is the shift in eating habits towards consuming…

In recent years, sustainability has become an increasingly important theme across apparel and footwear in Thailand. When it comes to menswear, more players are seeking to distinguish themselves through the use of sustainable concepts in terms of…

The surge in popularity of pant-type menstrual care products, notably among teenagers facing heavier flows, has prompted various brands to diversify their offerings. Responding to this trend, the market has seen increased innovation, with brands…

2023 saw more Thai male consumers actively seeking out for-men products and putting more time into researching ingredients and benefits. Brands responded by striving to extend their portfolios to include male-specific variants as local men demanded…

As the pandemic and its impact on lifestyles continued to recede 2023, with local consumers resuming pre-coronavirus patterns and habits, meat consumption rose considerably, with beef benefitting from increased consumer spending on dining out and the…