Thailand

Home video in Thailand is expected to post modest volume growth in 2024, driven primarily by the ascent of OLED TVs, although LCD TVs will also see a positive performance. Video players, continue to suffer from diminished demand as global streaming…

Home products specialists in Thailand saw significant expansion in 2023 as big brands continued to roll out new stores, especially upcountry, and to tailor their business models to cater to local demand. Over the review period consumers showed rising…

Sales of built-in home laundry appliances continued to decline in retail volume terms in 2023 due to the limited popularity of these products in the market. Built-in appliances cater to a niche market segment, primarily targeting affluent consumers…

In 2023 home insecticides maintained stable retail volume sales and displayed resilience in current value terms, driven by the strong need for protection from insects in the home. Consumers have been taking a more careful approach to dealing with…

The home improvement market in Thailand saw relatively slower growth in current value terms in 2023, when compared the previous year. As discretionary spending shifted to outside the home, in line with the return to busier, pre-pandemic lifestyles,…