Thailand

Cider/perry saw volume sales increase in Thailand in 2023. Cider/perry relies heavily on the on-trade channel, while it has remained a challenge to develop off-trade sales because Thai consumers are not familiar with drinking cider/perry products. In…

Thailand has returned to normality in 2023, following the restrictions created by the COVID-19 pandemic. Consumers have returned to out-of-home, on-the-go lifestyles, along with a large number of tourists visiting the country. As such, this revival…

The purchasing behaviour of Thai parents and guardians is becoming more sophisticated when it comes to purchasing childrenswear. While they are still looking for value-for-money they are also increasingly focusing on both fashion and product quality.…

As cheese in not typically a main ingredient in Thai cuisine, tourism is an integral factor towards sales and, thus, cheese was affected by the event of the COVID-19 pandemic due to the lack of tourism during this time. As such, cheese manufacturers…

During the COVID-19 pandemic, the charge card category declined significantly due to restrictions on all activities such as traveling, dining and entertainment, which impacted normal patterns of expenditure. In the post-pandemic era, consumers have…