Thailand

The unit prices of starchy roots increased significantly throughout 2022 and 2023 due to constant rises in the costs of production and unfavourable weather conditions throughout the year. Like other fresh food categories, the farming and production…

Staple foods in Thailand is seeing an overall positive performance, in both value and volume terms. That said, the category continues to be affected by inflationary pressures which are pushing up prices, alongside the cost-of-living crisis which is…

Aligned with an increased focus on the importance of health and wellness among Thai consumers, there has been an increase in people taking part in workout routines and exercise activities. In 2023, sportswear brands have continued to leverage this…

Sports nutrition products enjoyed dynamic growth in current value terms in 2023. As fears surrounding COVID-19 eased, consumers returned to their normal activities, including taking part in physical exercise. This included outdoor sports, like…

Off-trade sales of sports drinks saw an improved performance in volume terms in 2023, compared to the previous year. The core consumers of sport drinks in Thailand are blue-collar workers, such as farmers, drivers and labourers, who were particularly…

Spirits saw a rise in volume sales in Thailand in 2023. Thailand's vibrant hospitality and tourism industry makes a significant contribution to the consumption of spirits in the country. Tourist destinations, such as Bangkok, Phuket, and Chiang Mai,…

Spectacles in Thailand is benefiting from consumers’ habits and lifestyles in 2024, with persistent digitalisation and hybrid work arraignments supporting sales as people spend more time in front of screens. Spectacles are regarded as essential by…

PET bottles are the most widely used pack type for soft drinks packaging in Thailand as they are cost-effective, lightweight, durable, recyclable and widely available. This pack type grew along with most others as the soft drinks market continued its…

Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism…

Thailand’s full return to normality and tourism in 2023, with no more COVID-19-related restrictions or quarantines, is expected to boost the country’s overall economy and, in turn, positively benefit snacks. Indeed, consumers’ return to out-of-home…