Thailand

With the exception of nappies/diapers, most retail tissue and hygiene categories recorded growth in volume terms in 2023, including key categories such as menstrual care and toilet paper. Sales of most products experience solid demand in 2023 due to…

Tea is a substantially smaller category than coffee, with sales being particularly limited through the foodservice channel. Unlike coffee, some establishments do not even serve tea, with consumption through the on-trade often limited to specialist…

Albeit growing from a small base in Thailand, consuming chocolate spreads with bread has been increasing in popularity, particularly among children. In addition, the range of such products that are available in various retail channels has been…

Sweet spreads is seeing stronger retail value growth compared to retail volume, due to price rises in the category. Health trends are also evident in sweet spreads, as many products contain high levels of sugar (e.g., jams and preserves and chocolate…

Sales of sweet biscuits, snack bars and fruit snacks are being boosted by the post-pandemic landscape in 2023, with consumers returning to their out-of-home, on-the-go lifestyles, alongside the revival of tourism. Tourism is a strong factor here, as…