Thailand

Processed meat, seafood, and alternatives to meat benefits from lower prices compared to its fresh variants. Additionally, due to inflationary pressures overall and the cost-of-living crisis, many consumers prefer to cook at home instead of dining…

In 2023, processed meat and seafood packaging volumes in Thailand continued to rise. Meat and seafood substitutes continued to see above-average growth in packaging volumes in 2023. The health and wellness trend has become more significant in the…

Total processed fruit and vegetables packaging maintained growth in Thailand in 2023, with increases in unit volumes across all categories. Shelf stable fruit continued to account for the highest packaging volumes within processed fruit and…

The rebound of tourism after the pandemic era restrictions is helping to boost sales of processed vegetables, because such products are usually consumed by tourists or expats. On the other hand, Thai consumers do not often consider frozen vegetables…

In 2023, premium beauty and personal care in Thailand rose with double-digit growth rate in current value terms as local consumers continued to invest in their personal self-care routines. Mid-to-high- income consumers tend to allocate their beauty…

Premium and luxury cars saw a particularly dynamic sales rebound in 2022, following the declines registered during the pandemic. Sales were up 40% in current value and 27% in volume terms in 2022, meaning that they had recovered to their pre-pandemic…

Pre-paid cards are largely used for commuting and travelling in Thailand, with a considerable amount of closed loop pre-paid card usage accounted for by electronic ticketing on the Thai capital’s public transportation systems BTS and MRT. During the…

Retail volume sales of portable players in Thailand in 2023, as portable media players, epitomised by the iPod, continued on their path of decline. With the rise of smartphones, consumers now have access to various applications that provide similar…

Polishes exhibited a dual narrative of retail volume growth across most categories (except floor polish, which dragged down the overall growth rate), and intricate pricing adjustments. The growth rate for polish for columns in particular remained…

As in 2022, plant-based dairy packaging volumes continued to rise in Thailand in 2023, although like in dairy packaging, volumes remained below the 2019 level. Plant-based milk remained the only category with notable packaging volumes in 2023, with…