Thailand

Volume sales of home audio and cinema products in Thailand will continue to decline in 2024, due to changes in consumer lifestyles. With a large proportion of the Thai population moving away from rural villages to cities, many consumers are now…

Home care saw growth in both retail volume and current value terms in 2023, although performances varied across categories. Surface care maintained solid volume growth as consumers looked for effective, convenient products due to the prevailing…

In Thailand’s home care packaging landscape, laundry care is seeing a shift from traditional larger pack sizes towards smaller pack sizes like 60g, 90g, 100g or 125g. Thailand’s evolving demographic trends, including smaller household sizes and…

Home furnishings in Thailand experienced a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was driven to a large extent by indoor furniture, which accounts for the bulk of retail value sales.…

The home improvement market in Thailand saw relatively slower growth in current value terms in 2023, when compared the previous year. As discretionary spending shifted to outside the home, in line with the return to busier, pre-pandemic lifestyles,…

In 2023 home insecticides maintained stable retail volume sales and displayed resilience in current value terms, driven by the strong need for protection from insects in the home. Consumers have been taking a more careful approach to dealing with…

Sales of built-in home laundry appliances continued to decline in retail volume terms in 2023 due to the limited popularity of these products in the market. Built-in appliances cater to a niche market segment, primarily targeting affluent consumers…

Home products specialists in Thailand saw significant expansion in 2023 as big brands continued to roll out new stores, especially upcountry, and to tailor their business models to cater to local demand. Over the review period consumers showed rising…

Home video in Thailand is expected to post modest volume growth in 2024, driven primarily by the ascent of OLED TVs, although LCD TVs will also see a positive performance. Video players, continue to suffer from diminished demand as global streaming…

The homewares market in Thailand continued to see positive growth in current value terms in 2023, with cookware and kitchen utensils leading the way. Traditional Thai cookware such as bamboo cookware, saw a particular increase in demand, indicating a…