Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The reopening of society after the era of pandemic restrictions has led to a revival in impulse ice cream, along with single portion options, which are best suited to on-the-go consumer lifestyles and impulse purchases overall. Additionally, this is…
Retail sales of imaging devices in Thailand will continue to decline in volume terms in 2024. The market is believed to have approached saturation point, with most consumers interested in photography already owning a decent digital camera. The…
In-car entertainment in Thailand is expected to show a continued downward trend in retail volume terms in 2024. Demand for in-car navigation systems has been negatively impacted by the rise of smartphones and the increasing sophistication of popular…
Levi’s remains the leading brand in jeans in 2023, with it continuing to see high double-digit growth in current value terms. Levi’s Thailand in its efforts to build a stronger footing in the market has not only innovated in its products, but also in…
In 2023, overall jewellery is set to register a decline in current value terms, despite low growth in retail volume terms. This is expected to result in minimal value growth across overall personal accessories, as jewellery accounted for nearly 50%…
Juice is traditionally seen as a healthy beverage in Thailand due to its high vitamin content. As such, off-trade volume sales saw healthy growth in 2023, continuing the trend of the previous year. Reconstituted 100% juice saw a particularly strong…
Sales of large cooking appliances continued to see steady growth in retail volume terms in 2023 with a slight improvement on the previous year. With the WHO declaring the pandemic to be over in early 2023 and with restrictions lifted this has led to…
Laundry care saw a negligible retail volume decline in 2023, although growth continued in current value terms due to slight price rises and premiumisation. Liquid detergents saw healthy double-digit current value and volume growth in 2023, whilst…
Limited-service restaurants in Thailand experienced buoyant growth in current value terms in 2023, with current value sales exceeding pre-pandemic levels. Growth was driven largely by the revival of inbound tourism, following the lifting of all…
Lodging in Thailand continued to bounce back in 2023, with the number of room nights in hotels exceeding pre-pandemic levels. This buoyancy of demand allowed certain hotels to raise their room prices, as they were confident about attracting more…