Thailand

The adoption of digital payments in Thailand is growing, backed by the central bank policy to shift towards a less cash-reliant society which is free of charge transactions. The banking industry has launched cardless withdrawals to bring greater…

Deodorants in Thailand witnessed steady and strong growth 2023, in terms of both volume and current value sales. This was largely due to the continued post-pandemic return to pre-pandemic patterns and habits, with local consumers once again becoming…

Depilatories in Thailand saw robust growth in 2023, with both volume and current value sales posting strong and steady rises. Growth was supported by fully resumed out-of-home work, study and activities, with Thais back to socialising and playing…

Retail sales of dermatological products in Thailand experienced accelerated growth in current value terms in 2023, following the return of consumers to more active lifestyles outside the home. With this increased mobility came a greater risk of…

In 2023, Thailand witnessed a continued strong demand for dietary supplements, reflecting a heightened consumer interest in preventative health. While fears surrounding the COVID-19 pandemic had largely subsided, there remained a key focus on…