Thailand

In 2023, luxury goods in Thailand continued to see an impressive recovery from the declines it recorded during the pandemic. This resurgence can be attributed to both the increase in spending among local consumers as well as the return of…

Mass beauty and personal care in Thailand recorded strong double-digit growth in 2023 in current value terms, with rises seen across all segments. Modern consumers are becoming more careful in choosing skin care products in line with health and…

Meals and soups benefit from consumers’ return to busy out-of-home lifestyles in the post-pandemic landscape – particularly so in the large cities. Such options provide convenience to consumers who are seeking quick and easy meals. Added to which,…

In 2023, total meals and soups packaging volumes in Thailand saw a dynamic increase. Within soup, dry soup dominated packaging volumes, and maintained growth in 2023, although it should be noted that volumes failed to return to the pre-pandemic…

As the pandemic and its impact on lifestyles continued to recede 2023, with local consumers resuming pre-coronavirus patterns and habits, meat consumption rose considerably, with beef benefitting from increased consumer spending on dining out and the…

2023 saw more Thai male consumers actively seeking out for-men products and putting more time into researching ingredients and benefits. Brands responded by striving to extend their portfolios to include male-specific variants as local men demanded…

The surge in popularity of pant-type menstrual care products, notably among teenagers facing heavier flows, has prompted various brands to diversify their offerings. Responding to this trend, the market has seen increased innovation, with brands…

In recent years, sustainability has become an increasingly important theme across apparel and footwear in Thailand. When it comes to menswear, more players are seeking to distinguish themselves through the use of sustainable concepts in terms of…

Microwaves continued to see healthy growth in retail volume terms in 2023, even recording an improvement on the growth seen in the previous two years. One of the significant factors driving this demand is the shift in eating habits towards consuming…

Retail volume sales of mobile phones in Thailand will see a decline in 2024, albeit at a much slower rate than the previous year. The latter was due a worldwide shortage of semiconductor chips, which began prior to the pandemic and which had a…