Thailand

With government and private sector support, the recovery of mobility in Thailand is ongoing after the COVID-19 pandemic. The EV market is growing strongly, thanks to a series of government policies and subsidies, which are expected to sustain this…

Thailand’s declining birth rate negatively impacting the demand for nappies/diapers, which continued to report declining sales in retail volume terms in 2023. Consumers in Thailand are choosing to start a family later with more women focusing on…

NRT smoking cessation aids remained one of the smallest categories within consumer health in Thailand in 2023. Consumers are only able to purchase these products from drugstores/parapharmacies or pharmacies, as they have to be dispensed by a…

The price of coconuts continued to fall in 2023, with domestic demand yet to recover to pre-pandemic levels. Coconuts, as well as foods and beverages with coconuts as an ingredient, are popular among both local consumers and tourists. With the…

Oral care in Thailand benefitted from improved consumer awareness in 2023. As was the case in other beauty and personal care categories, oral care also enjoyed new product innovation, primarily in toothpaste where local consumers are shifting towards…

Thailand’s return to out-of-home lifestyles, following the era of the pandemic, has and continues to benefit sales through foodservice channels. Indeed, tourism is reviving, and consumers’ busier, on-the-go lifestyles mean both dine-in and…

Malt-based hot drinks remained the dominant category in other hot drinks in 2023. Brands such as Ovaltine (AB Food & Beverages Thailand Ltd) and Milo (Nestlé (Thai) Ltd) are popular choices among parents who wish to give their children a nutritional…

Clubs of bird enthusiasts are leading a campaign to remove the Red-whiskered Bulbul from the list of protected wildlife in Thailand. Launched in October 2023, the movement gained substantial momentum up until 20 December 2023, garnering over 100,000…

In 2022, Thailand’s packaging industry was seeing significant activity in terms of the adoption of sustainable and eco-friendly packaging solutions. Mirroring global trends, heightened awareness of environmental issues among consumers and regulatory…

Paediatric vitamins and dietary supplements remained the largest and most dynamic product area in current value terms in 2023, with parents remaining keen to protect their children’s health. As demand grew, so too did the variety of offerings, with…