Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of personal accessories are expected to show continued signs of recovery in the market in 2023, despite factors hindering growth, such as local political uncertainty, higher household debt, high rates of inflation, and higher consumer…
During the review period, Korean beauty products, techniques, and styles have captured the attention of consumers worldwide including within Thailand, with this inspiring a new approach to personal care and grooming. One of the prominent aspects of…
Personal luxury retail sales increased by 14% in current value terms to reach THB83 billion in 2023, taking them above 2019 levels for the first time since the pandemic arrived in Thailand. The category performance was supported by growth recorded by…
Thailand is prone to bouts of political instability, which has adversely affected economic freedom. Moreover, the military’s stranglehold and the influence of the monarch over politics have weakened the rule of law. Returning tourism has helped to…
Pet care in Thailand continues to experience solid growth, albeit against a backdrop of inflationary pressures that is contributing to an ongoing increase in retail prices. As consumer trends evolve towards treating pets as cherished family members,…
Value sales of pet products in Thailand continue to rise, in line with the general adoption of different pets in the country. There is also a societal shift in Thailand, with an increasing number of local consumers choosing to remain single rather…
Health and wellness trends continue to boost the popularity of plant-based dairy in Thailand. This is being driven by low-fat and low-sugar demands, as well as providing options for consumers who are allergic or intolerant to cow’s milk. Such factors…
As in 2022, plant-based dairy packaging volumes continued to rise in Thailand in 2023, although like in dairy packaging, volumes remained below the 2019 level. Plant-based milk remained the only category with notable packaging volumes in 2023, with…
Polishes exhibited a dual narrative of retail volume growth across most categories (except floor polish, which dragged down the overall growth rate), and intricate pricing adjustments. The growth rate for polish for columns in particular remained…
Retail volume sales of portable players in Thailand in 2023, as portable media players, epitomised by the iPod, continued on their path of decline. With the rise of smartphones, consumers now have access to various applications that provide similar…