Thailand

Pre-paid cards are largely used for commuting and travelling in Thailand, with a considerable amount of closed loop pre-paid card usage accounted for by electronic ticketing on the Thai capital’s public transportation systems BTS and MRT. During the…

Premium and luxury cars saw a particularly dynamic sales rebound in 2022, following the declines registered during the pandemic. Sales were up 40% in current value and 27% in volume terms in 2022, meaning that they had recovered to their pre-pandemic…

In 2023, premium beauty and personal care in Thailand rose with double-digit growth rate in current value terms as local consumers continued to invest in their personal self-care routines. Mid-to-high- income consumers tend to allocate their beauty…

The rebound of tourism after the pandemic era restrictions is helping to boost sales of processed vegetables, because such products are usually consumed by tourists or expats. On the other hand, Thai consumers do not often consider frozen vegetables…

Although it was not as marked as some categories in Thai packaged food, processed fruit and vegetables saw a small spike in demand in 2020, in turn boosting this category’s packaging unit volumes. With consumers preparing more meals at home due to…

The consumption of shelf stable meat and seafood was bolstered in 2020 by the onset of the pandemic due to stockpiling, and because of the long shelf life of these products compared with fresh meat and seafood. In addition, the closure of foodservice…

Processed meat, seafood, and alternatives to meat benefits from lower prices compared to its fresh variants. Additionally, due to inflationary pressures overall and the cost-of-living crisis, many consumers prefer to cook at home instead of dining…

The price of soybeans has seen a continuous surge since 2020 in response to persistently rising demand, with domestic output declining during the latter years of the review period. The retail consumption of soybeans and other soybean byproducts, such…

With many consumers spending more time at home due to the pandemic, the home cooking trend was bolstered in 2020. This led to a decline in ready meals packaging volumes in 2019-2020 as more people cooked from scratch. In 2021, the home cooking trend…

There is a noteworthy emergence of a niche market consisting of high-income customers who own modern homes and view refrigeration appliances as a fusion of functionality and home decoration. High-income customers, who can afford to invest in modern…