Thailand

The impact of the COVID-19 pandemic on the consumption of sauces, dressings and condiments in Thailand was minimal, as many of these products are used in small quantities in cooking and to accompany meals, and because they can therefore be used for a…

Savoury snacks is also benefitting from consumers’ return to out-of-home, on-the-go lifestyles, along with the revival of tourism. It should also be noted that potato chips, a popular category, was not too badly impacted by the era of the pandemic…

Self-service cafeterias is a relatively niche category in Thailand, with Ikano (Thailand) Co Ltd being the only player. During 2023, the company registered healthy growth in current value terms, thanks to the revival of normal shopping behaviour in…

In 2023 skin care in Thailand remained focused on the skinimalism trend, whereby the aim is to use relatively few steps in short but efficient skin care routines. The most important steps for Thai consumers are those centred on cleansing,…

Small cooking appliances continued to see steady growth in retail volume terms in 2023, primarily driven by behavioural changes that occurred during the COVID-19 pandemic. The global health crisis forced people to adapt to a new normal, and one of…

Current value sales for traditional small grocers in Thailand continued to rise in 2023, though at a significantly slower rate than in 2022, as the trend towards shopping in small stores close to homes continued. Small local grocers also benefit from…

Thailand’s full return to normality and tourism in 2023, with no more COVID-19-related restrictions or quarantines, is expected to boost the country’s overall economy and, in turn, positively benefit snacks. Indeed, consumers’ return to out-of-home…

Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism…

PET bottles are the most widely used pack type for soft drinks packaging in Thailand as they are cost-effective, lightweight, durable, recyclable and widely available. This pack type grew along with most others as the soft drinks market continued its…

Spectacles in Thailand is benefiting from consumers’ habits and lifestyles in 2024, with persistent digitalisation and hybrid work arraignments supporting sales as people spend more time in front of screens. Spectacles are regarded as essential by…