Thailand

Spirits saw a rise in volume sales in Thailand in 2023. Thailand's vibrant hospitality and tourism industry makes a significant contribution to the consumption of spirits in the country. Tourist destinations, such as Bangkok, Phuket, and Chiang Mai,…

Off-trade sales of sports drinks saw an improved performance in volume terms in 2023, compared to the previous year. The core consumers of sport drinks in Thailand are blue-collar workers, such as farmers, drivers and labourers, who were particularly…

Sports nutrition products enjoyed dynamic growth in current value terms in 2023. As fears surrounding COVID-19 eased, consumers returned to their normal activities, including taking part in physical exercise. This included outdoor sports, like…

Aligned with an increased focus on the importance of health and wellness among Thai consumers, there has been an increase in people taking part in workout routines and exercise activities. In 2023, sportswear brands have continued to leverage this…

Staple foods in Thailand is seeing an overall positive performance, in both value and volume terms. That said, the category continues to be affected by inflationary pressures which are pushing up prices, alongside the cost-of-living crisis which is…

The unit prices of starchy roots increased significantly throughout 2022 and 2023 due to constant rises in the costs of production and unfavourable weather conditions throughout the year. Like other fresh food categories, the farming and production…

At the beginning of 2023, the Thai government launched the Shop Dee Mee Khuen (Shop and Pay tax deductions program) allowing a personal income tax deduction of up to THB40,000. This programme covers a variety of goods and services such as fuel, food…

Street stalls /kiosks in Thailand witnessed healthy growth in current value terms in 2023, with sales approaching pre-pandemic levels. This was driven to a large extent by the recovery of both domestic and inbound tourism, as both locals and…

Hikes in production costs have pushed up prices of sugar and sweeteners in Thailand. Retail prices rose throughout 2023, continuing a trend that began at the outbreak of COVID-19. Thailand's farmers and agricultural producers were threatened by the…

Sugar confectionery is considered as a very mature category in Thailand, with a large number of brands and a fairly fragmented competitive landscape beyond the leading names. Namely, Halls (Mondelez International (Thailand) Co Ltd) takes the lead…