Thailand

Away-from-home (AFH) tissue in Thailand experienced notable growth in current value and volume terms in 2023, propelled by the rise in domestic tourism and international visitors. This expansion was particularly pronounced due to the heightened…

Baby and child-specific products in Thailand saw dynamic activity from leading brands in 2023. The category was home to several new product developments and marketing communication focusing on clean and green products and packaging. Demand for…

Baby food is seeing positive value and volume growth in 2023, supported by the return to normality following the era of the COVID-19 pandemic and, in turn, consumers’ return to out-of-home lifestyles – despite the sluggish birth rates in Thailand…

Total baby food packaging volumes in Thailand maintained growth in 2023, with increases seen across all categories, although none were able to return to the pre-pandemic (2019) level of unit volumes. Although rising from a relatively low base, dried…

Despite the political and economic uncertainty in Thailand, bags and luggage is set to continue to demonstrate double-digit current value growth in 2023, with the overall category expected to surpass the 2019 pre-pandemic revenue in this year,…

Baked goods manages to achieve positive growth in both retail value and volume terms, despite the return of foodservice heralding stronger growth in on-trade terms. The resumption of tourism, following the era of pandemic restrictions, is attributed…

Bath and shower saw rising volume and current value sales in Thailand in 2023. Brands active in the category have sharpened their focus on innovations designed to help them rebrand, so that they can differentiate themselves and refresh their…

In 2023, beauty and personal care in Thailand saw demand from local consumers reflect greater sophistication in taste and preferences. While Thais developed a heightened level of concern for health and hygiene when the COVID-19 pandemic was at its…

While folding cartons and HDPE bottles remained the leading pack types in beauty and personal care packaging in Thailand in 2022, squeezable plastic tubes were recording stronger growth in this year. Squeezable plastic tubes have become popular due…

Beer saw volume sales increase in Thailand in 2023. On-trade is considered an important distribution channel for beer in the Thai market. Many brand-sponsored events such as concerts and festivals are held to generate awareness and sales, though this…