Thailand

Sun Care in Thailand saw growth driven by local consumers using sun care at younger ages than previously, as well as by the expansion of category products promising additional benefits to sun protection. Light and ultra-light textures are strong…

Sunglasses in Thailand is continuing to recover in 2024, with positive growth in both volume and current value sales. More brands are interested in entering the local market and both chained and independent retailers are investing in expansion and…

Current value sales continued to rise for supermarkets in Thailand in 2023, at a rate that was significantly faster than that posted in 2022. Supermarket operators in the country tend to target middle- to upper-income consumers, who are somewhat less…

The year 2023 witnessed a remarkable and positive surge in current value sales in surface care (excluding wipes – which did not have notable sales), surpassing the growth observed in 2022. This robust expansion can be attributed to two significant…

Sales of sweet biscuits, snack bars and fruit snacks are being boosted by the post-pandemic landscape in 2023, with consumers returning to their out-of-home, on-the-go lifestyles, alongside the revival of tourism. Tourism is a strong factor here, as…

Sweet spreads is seeing stronger retail value growth compared to retail volume, due to price rises in the category. Health trends are also evident in sweet spreads, as many products contain high levels of sugar (e.g., jams and preserves and chocolate…

Total sweet spreads packaging volumes in Thailand saw dynamic growth in 2023. Jams and preserves remained the category with the highest packaging volumes in this year, and despite this, also saw the strongest increase in unit volumes. Glass jars…

Tea is a substantially smaller category than coffee, with sales being particularly limited through the foodservice channel. Unlike coffee, some establishments do not even serve tea, with consumption through the on-trade often limited to specialist…

With the exception of nappies/diapers, most retail tissue and hygiene categories recorded growth in volume terms in 2023, including key categories such as menstrual care and toilet paper. Sales of most products experience solid demand in 2023 due to…

The tobacco industry in Thailand registered a stagnant performance in 2023, in both volume and current value terms. At the same time, the number of smokers in the population fell for the second consecutive year, having risen during the pandemic. This…