Thailand

In 2023, luxury goods in Thailand continued to see an impressive recovery from the declines it recorded during the pandemic. This resurgence can be attributed to both the increase in spending among local consumers as well as the return of…

Mass beauty and personal care in Thailand recorded strong double-digit growth in 2023 in current value terms, with rises seen across all segments. Modern consumers are becoming more careful in choosing skin care products in line with health and…

Meals and soups benefit from consumers’ return to busy out-of-home lifestyles in the post-pandemic landscape – particularly so in the large cities. Such options provide convenience to consumers who are seeking quick and easy meals. Added to which,…

Although the pandemic put a temporary halt to the process in 2020 and 2021, dried ready meals have been gaining popularity in Thailand due to the country’s increasingly fast-paced lifestyles and ongoing urbanisation. As more people work long hours…

As the pandemic and its impact on lifestyles continued to recede 2023, with local consumers resuming pre-coronavirus patterns and habits, meat consumption rose considerably, with beef benefitting from increased consumer spending on dining out and the…