Thailand

Away-from-home (AFH) tissue in Thailand experienced notable growth in current value and volume terms in 2023, propelled by the rise in domestic tourism and international visitors. This expansion was particularly pronounced due to the heightened…

Baby and child-specific products in Thailand saw dynamic activity from leading brands in 2023. The category was home to several new product developments and marketing communication focusing on clean and green products and packaging. Demand for…

Baby food is seeing positive value and volume growth in 2023, supported by the return to normality following the era of the COVID-19 pandemic and, in turn, consumers’ return to out-of-home lifestyles – despite the sluggish birth rates in Thailand…

Total baby food packaging volumes in Thailand maintained growth in 2023, with increases seen across all categories, although none were able to return to the pre-pandemic (2019) level of unit volumes. Although rising from a relatively low base, dried…

Despite the political and economic uncertainty in Thailand, bags and luggage is set to continue to demonstrate double-digit current value growth in 2023, with the overall category expected to surpass the 2019 pre-pandemic revenue in this year,…