In 2023, tobacco in Turkey experienced remarkable growth, registering a double-digit volume increase. This notable expansion can be primarily attributed to the success achieved by both cigarettes and smoking tobacco.
In 2023, the average unit prices within tobacco experienced a notable increase. This upward trend can be primarily attributed to several factors, chief among them being the significant devaluation of the Turkish Lira.
Philip Morris remained the clear leader in cigarettes in Turkey in retail volume sales terms in 2023, followed by JTI and British American Tobacco. The company recorded a healthy gain for the third year in a row.
Small local grocers remained the leading distribution channel in cigarettes in Turkey in retail volume terms in 2023, followed by food/drink/tobacco specialists. Similarly, increased levels of car travel and a fuller recovery in inbound tourism supported volume share gains for the forecourt retailers channel in cigarettes and cigars and cigarillos.
During the forecast period, overall volume sales of tobacco are anticipated to exhibit a lower Compound Annual Growth Rate (CAGR) compared to the review period, primarily due to increased stagnation within the product area. However, despite this slowdown, volume sales are still projected to experience growth, driven by improved economic conditions and the expanded variety of products available in the country.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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