Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
Cigarettes recorded modest volume growth in Latin America in 2023, although value growth was higher, driven by rising prices. E-vapour and heated tobacco products continued to record strong growth, although the development of these categories is…
In 2023, cigarettes remained the primary tobacco category in Brazil. The solid retail volume growth seen by cigarettes in 2023 was mainly indicative of the dynamics surrounding illicit trade, rather than a strong increase in demand for tobacco…
Cigars in Brazil saw a double-digit retail volume decline in 2023, which can be attributed to consumers shifting their purchases to international markets. With the resurgence of international travel from 2022, Brazilian producers faced increased…
Cigarettes saw a strong retail volume increase in Brazil in 2023, although this was mainly due to a switch from illicit trade, rather than a strong increase in demand for tobacco products, with a decline in smoking prevalence. In 2023, cigarettes in…
The tobacco industry in Chile experienced a positive performance in 2023, although the largest category of cigarettes experienced another drop in demand. This fall in volumes was significantly influenced by the growing challenge of tobacco products…
E-vapour products in Chile continued to record strong growth in 2023, driven by closed vaping systems. In particular, closed system single use recorded double-digit growth in both volume and value terms during the year, making it the most relevant…
Demand for overall cigars, cigarillos and smoking tobacco in Chile fell in 2023, while value sales grew below the inflation rate. The main reason for this weak performance was the limited expansion of the local consumer base in recent years. The…
Retail demand for cigarettes in Chile continued to decline in 2023. Cigarette smuggling has became a major issue for Chilean tobacco. A study, conducted by British American Tobacco and the MIDE Center at the Catholic University of Chile, revealed…
Tobacco products contracted slightly in Guatemala in retail volume and current value terms, as cigarette consumption continued its steady downward trend in Guatemala. The consistent fall in smoking prevalence is due primarily to health concerns and…
Volume sales of cigarettes grew in 2023 despite the decline in smoking prevalence. Much of this stemmed from a reduction in smuggling via gangs and wider distribution of legitimate brands. However, despite a strong reduction in contraband, illegal…
Within e-vapour products in Guatemala, e-cigarettes continue to be very popular among consumers. These products are easily accessible, affordable, and are widely distributed throughout the country. In addition to being readily available throughout…
Overall, cigars remain quite a small and exclusive category in Guatemala, with few consumers opting for these products due to the relatively high unit prices, aside from enthusiasts and those with greater purchasing power. However, with the return of…
Guatemala registered another decline in smoking prevalence over 2023, hindering sales of cigarettes. Traditional cigarette smokers have been increasingly migrating to reduced risk alternatives, such as heated tobacco devices, whilst many have taken…
In recent years, Uruguay has benefited from a stable economy and was able to remain strong despite the economic crisis faced by its neighbour Argentina. In fact, Uruguay’s economy posted positive growth in 2023 in a context in which its neighbour and…
The different members of tobacco in Peru faced different fortunes in 2023. In cigarettes, the illicit market remained a serious threat that continued to undermine progress in a persistent trend. Peru’s economic and social crises are diverting…
The tobacco market in the Dominican Republic was extremely dynamic in 2023; however, there were varying performances across the different product types. Whilst cigarettes remained the largest category, it has experienced a decline in terms of volume…
Following a double-digit contraction in 2022, tobacco in Costa Rica showed a modest return to growth in total current value sales in 2023. The overall performance of the market in volume terms continued to be undermined by falling demand for…
In 2023, smokeless tobacco, e-vapour products and heated tobacco recorded rapid and robust rises in Peru, benefitting from trends that left other industry categories untouched. E-vapour products maintained extremely growth in terms of both volume and…
E-vapour products in Costa Rica continued to post robust growth in volume and current value terms in 2023. Buoyant demand was underpinned by the fact that rising health awareness is driving more smokers to migrate from cigarettes and other forms of…
The e-vapour products market in the Dominican Republic recorded strong growth in 2023 thanks to the wide acceptance that these products are enjoying. They are attracting consumers of cigarettes and small cigars who perceive these products to be less…
The volume sales of cigars and cigarillos continued to grow in 2023. However, the category’s performance could have been even better if the price gap with Argentina had not been as large. The latter forced people to buy these products at the other…
Cigars, cigarillos and smoking tobacco overall saw double-digit dips in both volume and current value sales terms in 2023. Cigars and fine cut tobacco suffered reduced consumption as a result of economic stress, which also led to low levels of…
Cigar sales grew significantly in the Dominican Republic 2023, continuing their excellent performance of the past two years. Growth is attributable to rising demand for good quality tobacco, and cigars being a symbol of a high social status. This…
Cigars in Costa Rica recorded another solid performance in retail volume growth terms in 2023. Together with a rapid reduction in domestic inflation, which bolstered purchasing power among the population, the category’s strong showing reflected a…
In 2023, the retail volume sales of cigarettes posted an eighth annual consecutive decline. There were several driving forces behind this negative industry trend. On one hand, this was caused by a decline in smoking prevalence and a lower number of…
Cigarettes in Peru continued to suffer from persistent illegal trade in 2023. Since the beginning of the COVID-19 pandemic, the advance of the illicit market - essentially composed of smuggling – has been relentless, with illicit trade in 2023…
The cigarette market in the Dominican Republic continued to decline in 2023 in volume terms due to rising health awareness, resulting in more smokers quitting and fewer new cigarette consumers. Sales have also been impacted by the shift to e-vapour…
Despite a significant reduction in domestic inflation, average unit prices for cigarettes in Costa Rica continued to rise in 2023. Indeed, official sources indicate the consumer price index (CPI) for these products increased at a faster rate than in…
Paraguay’s consumption of tobacco declined once again in 2023 as smoking prevalence continued to fall. The increased awareness of the harmful effects of smoking on health, anti-tobacco policies, such as bans on advertising, the inclusion of health…
Volume sales of cigarettes continued to decline in 2023. Government anti-tobacco initiatives, a decrease in smoking prevalence and growth in illicit trade challenged legal sales. Despite inflation-induced price sensitivity, premium brands remained…
Tobacco in Mexico was defined by a series of moves within the legislative framework that have forced manufacturers, retailers and consumers to react. At the beginning of 2023, faced with a government-led ban on the display of cigarettes at points of…
Heated tobacco products are still relatively new to the market with Philip Morris behind the arrival and expansion of the category in Mexico. Heated tobacco products are attracting interest due to the reduced harm claims compared to conventional…
In January 2023 a display ban on tobacco products and the expansion of smoke-free spaces came into force with this having a significant an impact on sales of cigars, cigarillos, and smoking tobacco in Mexico. The law includes all tobacco-derived…
Faced with legislative pressure to raise prices and with the growth of the illicit market in Mexico, category leaders such as British American Tobacco opted to expand their portfolios through the addition of lower-priced products to their brand…
During 2023 inflation led to a trading down to mid and low priced brands. The market was also hindered by economic insecurity, high levels of poverty, crime and an increase in illicit trade, while widespread anti-smoking campaigns and tough…
The tobacco market saw modest volume growth in Ecuador in 2023. Ecuador has gone through a series of problems in recent years, including the strong impact of the COVID-19 crisis, followed by an economic and social crisis that led to a national strike…
E-vapour products saw a marked rise in retail value sales in Ecuador in 2023. E-vapour products was a category that was subject to very low levels of control by the authorities during the review period. However, as it has gained space within the…
Retail volume sales of cigars and cigarillos rose strongly in Ecuador in 2023, Cigars and cigarillos is a very niche category in Ecuador. In general terms, the Ecuadorian population is not accustomed to consuming this type of product. For this…
Cigarettes saw volume sales fall significantly in Ecuador in 2023. The illicit market continued to deepen its penetration within the Ecuadorian market during the year. The high tax levied on the legal industry has caused a substantial price gap…
In 2023, cigarettes in Bolivia witnessed a notable surge in the presence of smuggled brands. These products, previously predominant in provinces and rural areas, made significant inroads into urban markets, particularly in kiosks, popular markets,…
Tobacco in Colombia witnessed stagnant volume growth in 2023 amid inflationary pressures and falling demand for cigarettes. Smoking prevalence continued to decline with consumers increasing awareness about the harmful effects of combustion tobacco…
In 2023, tobacco in Bolivia recorded one of its most challenging periods in recent times, primarily due to a notable growth in the availability of illegal cigarette brands. Until a few years ago, Bolivia was primarily a transit country for the…
The Argentine economy faced significant challenges in 2023, entering a recession with a GDP contraction and a notable decline in December compared to December 2022. Inflation surged, severely impacting the tobacco industry. Although official…
In 2023, e-vapour products in Bolivia experienced considerable growth and formalisation in the distribution channels for e-vapour products. The availability of these products surged in both modern and traditional retail outlets. Initially, e-vapour…
Over the review period, smokeless tobacco, e-vapour products and heated tobacco grew at high velocity, with value sales over 20 times higher in 2023 compared to the start of the review period. Outstanding sales of e-vapour products, namely closed…
Volume sales of cigars have been growing at steady rates in Colombia since the COVID-pandemic, with further double-digit volume growth witnessed in 2023. Smoking cigars is not a cultural tradition in Colombia, with most cigars imported from Cuba and…
The consumption of cigars and cigarillos in Bolivia remained niche in 2023, with these products having limited distribution. They are mainly available in small tobacco speciality stores, which in recent years have also started offering e-vapours, or…
In 2023, the consumption of cigars and cigarillos in Argentina experienced a slight decline in volume terms. This decline was primarily due to the import restrictions imposed by the former Alberto Fernandez government, which included a partial…
In 2023, sales of cigarettes in Colombia returned to a declining trend following a slight increase in the year prior. The downward trend is not only caused by lower smoking prevalence, but the shift towards alternatives like e-vapour products.…
In 2023, cigarette sales in Argentina experienced a notable retraction, primarily driven by the country’s ongoing economic crisis, which significantly impacted consumer purchasing power. The weakening economy led to a moderate decline in cigarette…