Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
During the pandemic, cigarette consumption benefitted from remote working as well as high levels of stress among the local population. Moreover, consumers were not able to cross borders during the lockdowns to buy their cigarettes in neighbouring…
Fine cut tobacco volume sales recorded positive growth in 2022 following the decline seen in 2021, with actual volume sales in 2022 remaining above their pre-pandemic level, helped by the strong growth seen in 2020. The continued prevalence of remote…
In 2022, next-generation products were gaining a bigger share in the tobacco market. Heated tobacco in particular was growing in significance in the overall German tobacco market. Philip Morris’ Iqos brand has firmly established itself in the heated…
In 2022, next-generation products were increasing their share in the tobacco market. While cigarette consumption is declining, it remains at a relatively high level compared to other European markets. The reluctance of German politicians to support a…
The long-term trend of declining volume sales of cigarettes continued in 2022, with consumers increasingly aware of the levels of harmful chemicals in tobacco smoke. Cigarettes posted negative performances in both retail volume and current value…
Sales of both cigars and cigarillos recorded solid retail volume growth in 2022. Many smokers consider cigar smoking as an occasional indulgence rather than a daily necessity, and are less likely to try to quit smoking or to reduce their consumption…
In 2022, heated tobacco products maintained a strong performance, as more smokers adopted these as an alternative to cigarettes. Price promotions on devices, notably the entry-level compact device Iqos Iluma One by Philip Morris, contributed to…
After seeing retail volume growth in 2020 during the COVID-19 pandemic, cigarettes experienced declines in 2021 and 2022, in line with the longer-term trend towards decreasing smoking prevalence. As a large proportion of the economically active…
In 2023, the retail value sales of cigarettes in Austria continued their downward trajectory, dropping below pre-COVID-19 volume sales levels of 2019. During the pandemic, cigarette consumption had seen a temporary boost due to increased consumption…
Retail volumes sales of cigarettes in Denmark continued to see a double-digit decline in 2023. This performance fits with a general downward trajectory in the smoking prevalence for cigarettes in the market, as taxation, health and wellness trends…
Volume sales of cigarettes in Finland continued to decline in 2023. Finns are very aware of the harmful impact of smoking, especially since the onset of the COVID-19 pandemic, and there is a clear polarisation taking place between those who smoke and…
Cigarettes saw volume sales decline in France in 2023. Legal sales of cigarettes were forced to take another backseat in 2023. Having seen no tax increase in 2022 (the immediate post-pandemic period), taxes rose again in 2023, which resulted in a…
Volume sales of cigars and cigarillos continued to decrease in Austria in 2023, but at a significantly slower rate than cigarettes. Demand for these products experienced a strong push during the pandemic, and volume sales for both cigars and…
Overall, retail volume sales of cigars, cigarillos and smoking tobacco in Denmark continued to see a double-digit decline in 2023. The demand for these types of tobacco products remained negatively affected as they tend to have an older consumer…
The market for cigars, cigarillos and smoking tobacco in Finland showed a mixed performance in 2023. On a positive note, cigars managed to maintain the broadly positive growth trend which had been in evidence since the start of the pandemic. The…
Cigars, cigarillos and smoking tobacco saw volumes continue to fall in France in 2023. By comparison with other categories, fine cut tobacco was spared during the COVID-19 years due to the fact that it was subject to lower taxation than cigarettes.…
As in 2022, smokeless tobacco, e-vapour products and heated tobacco in Denmark did not see uniform retail volume sales developments at the end of the review period. In this vein, retail volume sales of chewing tobacco and e-vapour products continued…
Heated tobacco products saw strong growth in 2023, solidifying their position as the most established nicotine source next to cigarette smoking in Austria. Consumers widely perceive these products as less harmful than cigarettes, making them a…
The market for smokeless tobacco, e-vapour products and heated tobacco in Finland saw especially buoyant growth in retail volume terms in 2023, following the deregulation of nicotine pouches in April of the same year. This meant that these products,…
The smokeless tobacco, e-vapour products and heated tobacco category continued to expand in France at the end of the review period, reaching around EUR1.3 billion in 2023. The number of vapers in France also continued to increase, reaching around 2.7…