Toilet Care

Home care sales in Asia Pacific have continued to record positive growth in recent years, in spite of the pressure many households were seeing on their purchasing power against an inflationary backdrop. Tablet detergents continues to be one of the…

After the spike in demand seen in Latin America in 2020 due to the pandemic, with more time spent at home and heightened cleaning regimes, much weaker demand was seen in the next two years. However, home care enjoyed a stronger performance in 2023,…

Home care sales in Middle East and Africa saw a spike in demand in 2020, with the pandemic leading to heightened hygiene concerns among consumers. Nevertheless, sales have continued to grow in the subsequent years in both volume and real value terms,…

After recording a clear spike in demand in 2020 with more time spent at home and heightened cleaning regimes due to the pandemic, home care sales in Western Europe have since struggled to record positive growth in either volume or real value terms.…

Amid high inflationary pressure and economic uncertainty in markets around the globe, the home care industry is also facing a deceleration in sales growth due to a softening of pent-up demand after the pandemic. SC Johnson’s growth potential within…

Procter & Gamble remains the global leader in home care, where much of the growth is stemming from the continued expansion of the laundry care category. Its high brand recognition, coupled with multiple advantageous brand positions, is expected to be…

In Algeria, toilet care products are perceived as a less essential home care product. In the face of economic uncertainty and limited purchasing power, consumers have shifted away from using toilet care. Sales performance has also been hampered by…

Volume sales of three of the four toilet care categories - rim blocks, rim liquids and in-cistern devices - declined in 2023. The main reason for this fall in volumes had to do with the lower amount of time people were spending at home than during…

In 2023, retail volume sales of toilet care products experienced a solid increase in Australia, driven by factors such as rising household numbers and increased property occupancy rates. With greater mobility and the return to offices, consumers…

In 2023, toilet care saw some modest current value growth thanks to inflationary pressures increasing average unit prices. Despite the impact of inflation on unit prices, the focus on toilet care remains significant among Austrian consumers. The…