The market is dominated by domestic suppliers, as imports account for 42.7% of total market size in 2023. Households drive market demand, with household spending representing 55.1% of total demand in 2023. Indonesia has the 10th largest market size for toys and games regionally, with demand reaching USD410 million in 2023. Mattel Indonesia PT is the largest company in Indonesia, generating 42.6% of the industry’s total production value in 2023. The industry is concentrated, with the top five companies generating 58.8% of total production value in 2023. The total number of companies decreases in 2023, to 6,175 units. The costs of the industry increase by 0.2% in 2023, largely driven by rising B2B costs. The industry’s profitability decreases and stands at 32.7% of production value in 2023, the third highest regionally. The industry’s exports share decreases in 2023 to 42.6% of total production output. With production value of USD374 million, Indonesia accounts for 0.6% of the Asia Pacific total in 2023.
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This Euromonitor industrial report provides unique information on Toys and Games in Indonesia: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Indonesia: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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