The market is dominated by foreign suppliers, as imports account for 75.7% of total market size in 2023. Households drive market demand, with household spending representing 81.6% of total demand in 2023. Italy has the sixth largest market size for toys and games regionally, with demand reaching USD3.2 billion in 2023. Clementoni SpA is the largest company in Italy, generating 16.1% of the industry’s total production value in 2023. The industry is fragmented, with the top five companies generating 32.1% of total production value in 2023. The total number of companies decreases in 2023, to 739 units. The costs of the industry increase by 1.2% in 2023, largely driven by rising labour costs. The industry’s profitability decreases and stands at 15.8% of production value in 2023, the 14th highest regionally. The industry’s exports share increases in 2023 to 45.1% of total production output. With production value of USD877 million, Italy accounts for % of the Western Europe total in 2023.
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This Euromonitor industrial report provides unique information on Toys and Games in Italy: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Italy: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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