Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Traditional toys and games in South Africa saw continued strong growth in retail current value terms in 2023. Although South Africa was plagued with economic pressures such as high inflation and the continued burden of nationwide power outages,…
In 2023, the overall growth in retail value sales for traditional toys and games in Canada saw a decline, reflecting the impact of inflation on consumer spending habits. Categories like games and puzzles, which experienced a surge in demand during…
Value sales for traditional toys and games in Argentina continued to be significantly lower than for video games in 2023, with the gap widening even further, and with all products seeing constant value sales falling. Continuing soaring inflation…
Traditional toys and games in Japan maintained dynamic current value growth in 2023. There were several trends that shaped this category; amongst them, purchases by adults continued to be a major growth driver and had a wide-ranging impact. These…
Traditional toys and games in India returned to growth in 2023. In the previous year, the category was plagued by import restrictions and strict BIS certification standards, which made it difficult for many leading toy manufacturers to import…
In 2023, value sales of traditional toys and games in Germany continued to decline, as the post-pandemic effect lingered. German consumers’ general reluctance to purchase non-essentials, not considered urgent or necessary for the purpose of saving…
Traditional toys and games in Taiwan registered modest retail current value growth in 2023, the market’s first full year without COVID-19 restrictions as the national border reopened near the end of 2022. Many consumers resumed travel and out-of-home…
In spite of continuing high inflation in Turkey, traditional toys and games registered healthy current value growth. The best performing segment was dolls and accessories and this was in part boosted by the launch of the Barbie movie in summer 2023.…
Traditional toys and games in Thailand saw a slight increase in retail current value sales in 2023, although this equated to a marginal drop overall at constant 2023 prices. This reflected the tendency of new generations of younger consumers to seek…
Driven by the easing of inflationary pressures and the good performances of the largest categories, traditional toys and games in Brazil registered strong current value growth in 2023. In particular, games and puzzles managed to expand its customer…
Sales in traditional toys and games in France remained in a negative slump in 2023, as the category continues to struggle with inflationary pressures and consumer price-sensitivity. Added to which, demographic factors are also playing a part in…
Traditional toys and games in Romania maintained double-digit current value growth in 2023, with increases seen across all categories. Premiumisation remains a key trend in Romania, but traditional toys and games is a category which is still flooded…
Traditional toys and games in Poland maintained healthy growth in 2023, despite the landscape being shaped by inflation and geopolitical uncertainties which have influenced consumer spending habits overall. Despite these challenges, the category…
Traditional toys and games in Singapore saw slow current value growth in 2023, maintaining the trend seen for a number of years, with low increases across all categories. In terms of the distribution of such products, traditional toys and games…
The market for traditional toys and games in Indonesia registered a weak performance in current value terms in 2023, when compared to the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While…
After seeing a fairly steep decline in 2022, traditional toys and games in South Korea saw a further small fall in sales in current value terms in 2023. Only half the categories within traditional toys and games showed growth in 2023, with just four…
Consumer demand for traditional toys and games continued to decline in Italy in 2023, as the tough economic climate in Italy and high costs of living forced families to reign in expenditure. Games and puzzles and plush registered the best performance…
After a year of decline due to the pandemic in 2022, traditional toys and games in China saw a rebound to growth in current value terms in 2023. Dolls and accessories experienced a relatively high value growth rate in 2023, in the high single digits.…
2023 presented a challenging year for traditional toys and games in the US, with current value sales falling as the category normalised following pandemic demand. Excess inventory in late 2022, the result of weaker than forecast demand, meant that…
Traditional toys and games in the Netherlands registered only modest growth in current value terms in 2023, continuing the trend of the previous year. Consumers felt the pinch of inflation and as such, were more cautious with their spending. While…
Games and puzzles remained among the fastest risers in traditional toys and games in Spain in 2023, along with construction and model vehicles. Sales in action figures and accessories were primarily propelled by Funko and other collectible brands.…
Following the Coronavirus (COVID-19) slump in overall retail value sales, traditional toys and games in Mexico continued to see positive growth in 2023. However, inflationary pressure on prices informed a strong overall retail current value increase,…
Value sales of traditional toys and games in Australia experienced a double-digit decline in 2023, as high inflation and interest rates notably impacted the cost of living. This resulted in low consumer confidence as many Australians attempted to…
Overall, and across almost all categories, traditional toys and games in Switzerland recorded a decline in retail current value sales in 2023. Reduced spending, especially during peak seasons like Christmas, on non-essential products, such as toys…
Traditional toys and games continued to see steady growth in current value terms in 2023 with consumers remaining willing to invest in gifts and treats for their children despite the challenging economic situation. When it came to the purchasing…
In 2023, there was a surge in the popularity of traditional toys that appealed not only to children but also to adults in Ukraine, particularly in the construction category. This surge was primarily fuelled by the relaunch of LEGO Ukraina TOV in…
2023 was a tough year for sales of traditional toys and games in the Philippines with elevated inflation and a sharp rise in the cost of living forcing many households to exercise greater caution in their discretionary spending. Despite these…
Overall, traditional toys and games saw current value growth in Malaysia in 2023. IP was a key driver of demand in action figures, dolls and accessories, and construction in 2023, with several movies, including The Super Mario Bros Movie, Guardian of…
In 2023, traditional toys and games in the United Arab Emirates recorded significant value growth, driven by several key factors. Products incorporating advanced technologies such as artificial intelligence (AI) and catering for the rising demand for…
Traditional toys and games in the UK recorded significant value growth in 2023, outperforming the previous year as the category stabilised post-pandemic. Unit prices remained elevated in 2023 following an increase in the prices of raw materials and…
The popularity of scientific/educational toys in Hong Kong continued to grow in 2023. These types of toys are designed to be both educational and entertaining, and encompass a broad range of academic topics. They have proven popular with families…
Value sales of traditional toys and games in Western Europe grew in 2021, driven by the need for entertainment due to the prolonged COVID-19-induced social distancing measures and home seclusion. The expansion of the consumer audience, with adults…
Before the pandemic, Asia Pacific was fastest growing traditional toys market with significant room for growth due to the low spending per household on traditional toys compared to the rest of the world. While the pandemic has proved a setback due to…
This report discusses the current state of play of LEGO’s traditional toys and games business at a global level and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability and social…
The year 2023, particularly around the movie’s summer release, saw the hype levels for the Barbie film move into overdrive. However, while Barbie contributed to a strong performance by Mattel in 2023, Hot Wheels was recording stronger percentage…
Hasbro remains a leading player in traditional toys and games globally, enjoying market leadership in a number of categories, including games and puzzles. Its 2023 performance was negatively impacted by the loss of the Disney Princess licence as well…
After the pandemic-induced demand spike, sales of toys and games recorded a marked decline in Western Europe in 2022, with stagnation being seen in 2023. Most countries have been impacted by high inflation, putting pressure on local consumers’…
Sales of toys and games are forecast to rebound from a sharp decline in 2022, with a return to growth over the forecast period, despite ongoing inflationary pressures and economic uncertainty. Video games account for two thirds of total toys and…
Although sales were stagnating in Japan and declining in South Korea in 2023, a strong rebound in China helped drive positive growth in the overall regional toys and games market in this year. This followed the resurgence of COVID-19 cases in China a…