United Kingdom

Overall demand for colour cosmetics in the UK stagnated in 2023, while value sales continued to grow. In 2022, inflation in the UK surged to 9.1%, due to the aftermath of the pandemic and the war in Ukraine. While this rate slowed in 2023, further…

Inflationary pressures caused by the war in Ukraine and supply issues continued to be among the strongest influences on the performance by beauty and personal care in the UK in 2023. However, despite further increases in the price of goods and…

Following two years of consecutive declines in value terms, bath and shower in the UK returned to growth in 2023. However, this was driven by the impact of inflation on unit prices and higher production costs, as overall demand continued to drop,…

In 2023, baby and child-specific products in the UK experienced 8% growth. One of the factors contributing to this growth was the UK's economic situation, which continued to see high inflation. This forced players to raise unit prices due to higher…

PET jars, which have long since become the main pack type in this category, continued to gain share in nut- and seed-based spreads in 2023. PET jars are valued for their shatterproof and non-reactive properties, ensuring the safety of the contents.…

Ketchup is a staple fixture in British households and, despite the advantages offered by glass bottles, such as premium look and feel, product safety, impermeability and eco-friendliness, other packaging solutions, and particularly PET bottles, have…

In July 2023, Sainsbury's, one of the UK's largest supermarket chains and also one of the leading players in processed meat and fish, launched a sustainability programme to reduce plastic waste for its chilled processed meat. It replaced plastic…

Metal food cans account for the greatest pack type share in processed fruit and vegetables packaging in the UK. Metal food cans are used to package the largest category in unit volume terms, shelf stable fruit and vegetables, due to their excellent…

In the UK, the 1,000ml pack remains the most popular size in the packaging of plant-based milk, and therefore also plant-based dairy as a whole, given milk’s dominance of the overall category. Consumers in the UK are now familiar with plant-based…

Plastic pouches are seeing strong growth in dried ready meals and are therefore gaining share in this category. Major brands are using plastic pouches for their dried ready meal products due to their lightweight nature and compact size, which make…

The UK’s dairy packaging market is dominated in unit volume terms by HDPE bottles and thin wall plastic containers. HDPE bottles dominate milk packaging, and are also gaining share in yoghurt, due to their robust barrier credentials. Milk is a…

Although it remains a much smaller pack type in unit volume terms, flexible paper continues to take share from the dominant packaging format of flexible plastic in countlines, as consumers increasingly opt for sustainable packaging options. This…

Flexible plastic accounts for the greatest pack type share in baby food packaging in the UK. This low-cost, compact pack type is ideal for small, convenient baby food packages, particularly in categories such as “other baby food”. This category…

Pet products in the UK continues to be challenged, experiencing slow positive value growth driven by inflation. Pet owners remain reluctant to invest in discretionary pet products, caused by the enduring impact of inflationary pressures. This is…

Persistent challenges of inflation and ongoing supply chain disruptions that characterised 2023 are still being observed in pet care in the UK, although unit price growth is starting to slow. Multinational pet food companies face ongoing obstacles…

In 2024, against the current economic challenges and an observable decline in the dog and cat populations in 2023, a distinctive 6% surge has been witnessed in the small mammal/reptile population in the UK. This rise can be attributed to the…

Despite a slowdown in the unit price growth of dog food in the UK, influenced by a reduction in energy and electricity costs, manufacturers and suppliers are still passing on some costs to end consumers. Challenges resulting from key commodities such…

In 2023, the UK experienced a marginal decline in the cat population, whereby the rate of abandonment surpassed the rate of adoption, resulting in an overall retail volume decline for cat food. Despite the increasing popularity of cats as companions,…

PET bottles are the leading pack type in the UK soft drinks packaging market due to their durability and affordability, with PET bottles also expected to continue being the most widely used packaging format over the forecast period. PET bottles are…

Fresh coffee beans was one of the best performers among the various hot drinks categories in 2023, benefiting from premiumisation. In particular, it has been benefiting from single-origin and speciality coffee, as consumers become more concerned…

Vending in the UK was significantly disrupted by the pandemic as vending machines predominantly target closed sites such as academic institutions, hospitals and businesses, which also experienced a substantial decrease in footfall. The channel fully…

Supermarkets in the UK was the only grocery retail channel in 2022 to witness value sales decline, in a year characterised by soaring food prices, skyrocketing cost of utilities, high inflation, and a cost-of-living crisis, which all contributed to a…

Unlike larger store formats within grocery retailers, such as warehouse clubs, discounters, and hypermarkets, which have a strong focus on lower-priced products as well as the ability to limit the transfer of increased costs on to consumers, small…

In 2023, soaring inflation rates, an ongoing cost-of-living crisis, low consumer confidence and limited spending subdued the retail industry in the UK. Consumers continued to downgrade product purchases to mitigate the negative effects of the…

After a challenging 2022 due to high inflation, the emergence of the cost-of-living crisis, and additional pressure on operators due to a surge in utility prices, all of which affected the disposable incomes of local consumers and subsequently led to…

Despite increased competition from discounters and warehouse clubs, which offer low-cost products appealing to the elevated number of price-sensitive consumers in 2023, hypermarkets in the UK maintained positive sales growth. Amid the cost-of-living…

Home products specialists witnessed a surge in value sales in 2021, following declines due to pandemic-related restrictions. However, the channel did not return to 2019 sales levels until 2022. The cost-of-living crisis that began in 2022 and…

In 2023, health and beauty specialists in the UK maintained its positive trajectory despite rising price sensitivity among consumers and a significant squeeze on disposable incomes. Pricing strategies, and discounted offers in particular, played an…

In 2023, a year characterised by the ongoing cost-of-living crisis and high inflation, Poundland was one of the more active players in general merchandise stores in the UK, placing a strong focus on pricing and expanding its product range. In March…

Due to high inflation towards the end of the review period, resulting in elevated prices of goods and services, consumers became increasingly price conscious, supporting the second consecutive year of value growth for discounters in the UK. As…

Amid the ongoing cost-of-living crisis, local consumers turned to direct selling in the UK as a way to augment their household earnings. Data released by the UK’s Direct Selling Association (DSA) revealed a significant surge in the number of people…

Despite price increases as a result of inflation that continued to drive the local population to adopt more conscious spending patterns in 2023, convenience retailers in the UK maintained a positive trajectory during the year as proximity and…

In 2022, appliances and electronics specialists in the UK was the only non-grocery retail channel to experience a decline in sales. Due to the cost-of-living crisis and the squeeze on discretionary budgets, many consumers were forced to be…

After a year of strong double-digit value growth in 2022 for apparel and footwear specialists in the UK, the channel maintained its positive trajectory in 2023 to outperform all other non-grocery retailers, except for leisure and personal goods…

Wipes in the UK grew by 9% in current value terms in 2023, with all types recording a positive performance except for toilet care wipes and deodorant wipes as a result of low volume demand. While overall value growth was sustained by demand for some…

In 2023, inflation was once again the major factor impacting the performance of tissue and hygiene in the UK. Both retail tissue and retail hygiene experienced high single-digit value growth in 2023, mainly propelled by the high inflationary…

Rx/reimbursement adult incontinence in the UK continued to record volume declines in 2023. The category has been in decline for many years in the local market, with consumers shifting towards retail adult incontinence as the availability and…

Inflationary pressures in 2023 marginally eased when compared to the previous year, but continued to exert strong influence on demand for retail tissue in the UK. Sales mostly rebounded in the second half of 2023, although not sufficiently to avoid…

Retail adult incontinence in the UK continued to record a dynamic performance in 2023. Overall demand for these products was based on several different factors, such as an ageing consumer base, increasing awareness, and greater availability in terms…

Nappies/diapers/pants in the UK experienced positive retail volume growth in 2023 across the category. These products are deemed essential, ensuring stable demand, despite prices soaring. However, with birth rates in the UK gradually falling, growth…

Menstrual care in the UK experienced growth in both volume and value terms in 2023. Continuing on from its strong performance in 2022, the category’s current value growth in high single digits was only marginally below the previous year. As inflation…

The away-from-home channel in the UK experienced strong value growth in tissue and hygiene in 2023, with both categories growing by over 10%, albeit at marginally slower rates than the previous year. Value growth for away-from-home hygiene was partly…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

Demand for toilet care products continued to decline significantly in 2023. The reasons for this decline are twofold: consumers are spending less time at home and thus have less time to focus on cleaning their houses, and secondly, multipurpose…

The pandemic increased consumers’ hygiene awareness, leading to a surge in sales of surface care in 2020, when COVID-19 first emerged. Demand for surface care has continued to be strong since, with 2023 seeing higher sales than pre-pandemic levels,…

Demand for polishes in the UK continued to decline in 2023, in line with the category’s general pre-pandemic trend. The ongoing decline continues to be exacerbated by greater mobility outside of the home, as consumers spend more time in the office or…

Laundry care experienced growth in both retail volume and current value terms in the UK in 2023. Greater demand was driven by greater mobility, as consumers have returned to their normal lives. Alongside consumers needing to wash their clothes more…

Demand for home insecticides in the UK remained relatively stable in 2023, but very undynamic, as many of these products are considered to be of relatively little importance to consumers. Home insecticides are very season-dependent, as flying insects…

While demand for home care continued to decline marginally in 2023, overall retail volume sales remained above pre-pandemic levels, as certain habits have persisted in the UK. The explanation for this decline is two-fold: greater mobility has seen…