United Kingdom

Bleach continued to register declining retail volume sales in 2023, with overall demand falling in comparison to previous years, as UK consumers are favouring multipurpose cleaners with disinfectant properties. Due to the cost-of-living crisis,…

The global supply chain crisis has heavily impacted snacks in the UK. Since 2022, the local industry has experienced strong price increases, driven by the shortages of raw materials such as cooking oils, wheat, cocoa, sugar, and milk, adding to the…

After experiencing negative sales in 2022 due to post-pandemic conditions, such as the reopening of borders and consumers resuming normal habits, tobacco in the UK recorded positive low value growth in 2023. This growth was mainly driven by rising…

In stark contrast to many other alcoholic drinks categories, RTDs in the UK recorded a positive performance in 2023. Growth was seen in both off-trade and on-trade channels, with the latter experiencing a more dynamic performance than the dominant…

Volume sales of deodorants in the UK rose for a second consecutive year in 2023. According to Euromonitor International’s Voice of the Consumer: Beauty Survey (fielded June to July 2022), 34.5% of UK participants indicated that hygiene and…

Spirits in the UK experienced another weak performance in 2023, recording both on-trade and off-trade volume declines. Sales via the on-trade channel were negatively impacted by high cost of living and the desire among local consumers to save money,…

Spectacles in the UK continued to witness positive growth in 2023 offset by the ramifications of the pandemic. At the same time, value growth was driven by average unit price increases in line with inflated energy prices. While both value and volume…

Wipes in the UK grew by 9% in current value terms in 2023, with all types recording a positive performance except for toilet care wipes and deodorant wipes as a result of low volume demand. While overall value growth was sustained by demand for some…

After several years of volume declines, demand for mobile phones in the UK is marginally improving in 2024. The category has faced challenges such as market saturation and economic uncertainty, where consumers have hesitated in making discretionary…

Overall demand for colour cosmetics in the UK stagnated in 2023, while value sales continued to grow. In 2022, inflation in the UK surged to 9.1%, due to the aftermath of the pandemic and the war in Ukraine. While this rate slowed in 2023, further…

PET jars, which have long since become the main pack type in this category, continued to gain share in nut- and seed-based spreads in 2023. PET jars are valued for their shatterproof and non-reactive properties, ensuring the safety of the contents.…

Demand for overall portable players in the UK remains positive, driven by the dominant category of wireless speakers. Local consumers are increasingly interested in and attracted to different portable audio solutions such as wireless speakers, while…

As with many other alcoholic drinks categories, total volume sales of cider/perry in the UK marginally declined in 2023. Cider/perry in the off-trade channel is quite mature, and following a boost from pandemic-related restrictions, demand continued…

Skin care in the UK experienced solid growth in both value and volume terms in 2023, as unit price rises were accompanied by a growing consumer appetite for skin care products. This was a shift away from 2022 when the category experienced a marginal…

Men’s grooming in the UK recorded a second consecutive year of positive volume growth in 2023 due to greater mobility outside of the home and local consumers becoming increasingly open to experimenting with their grooming habits. On the other hand,…

Flexible plastic accounts for the greatest pack type share in baby food packaging in the UK. This low-cost, compact pack type is ideal for small, convenient baby food packages, particularly in categories such as “other baby food”. This category…

Persistent challenges of inflation and ongoing supply chain disruptions that characterised 2023 are still being observed in pet care in the UK, although unit price growth is starting to slow. Multinational pet food companies face ongoing obstacles…

Demand for home insecticides in the UK remained relatively stable in 2023, but very undynamic, as many of these products are considered to be of relatively little importance to consumers. Home insecticides are very season-dependent, as flying insects…

In-car entertainment in the UK continues on its declining trajectory across the category – in-car navigation, in-car speakers and in-dash media players. Both volume and value sales recorded double-digit declines in the first half of 2024, reflecting…

Demand for consumer electronics in the UK continues to grow, reversing a negative volume trend witnessed over the previous three years. Higher value growth is being driven by further unit price rises, as inflation and production costs remain…