USA

The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…

Over the period to 2040, the US is set to see an increase in childless households, due to a low birth rate and an ageing population. Increased immigration and rising incomes are expected to drive economic growth and consumption. The US will remain…

This report provides valuable insights into product innovation in the US, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

In 2023, single person households were the most common household type in the US, driven by younger generations prioritising education and career, and an ageing population. The urbanisation rate reached 81.2%, largely due to individuals seeking better…

In 2023, the US held second position among developed nations in terms of average gross income. Over the year, per capita disposable incomes grew supported by accelerating economic growth, lower inflation and rising productivity. However, the country…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in the US covers production and consumption trends in agricultural commodities, energy…

While nut- and seed-based spreads, such as peanut butter, continued to be predominantly packaged in PET jars in the US in 2023, flexible plastic continued to gain pack type share, as they are increasingly adopted by prominent players such as Jif.…

The generation of plastic waste has been an important concern for players in the packaged food industry for a number of years now, with brand owners continuing to innovate their packaging to boost sustainability credentials and meet plans to reduce…

Within processed meat categories such as chilled processed meat, the naturalness of meat products is becoming increasingly important as US consumers are continuously growing more aware of the impact of their consumption both on their health and on…

Shelf stable fruit player GoGo squeeZ is constantly innovating its packaging in order to align with its sustainability goals, with initiatives such as transitioning its aluminium/plastic retort pouch packaging to use 100% recycled materials in 2020…

Plant-based yoghurt, following in the footsteps of the popularity of plant-based milk, is increasingly growing in the US from a niche to a mainstream product, attracting a growing eco- and health-conscious consumer base. Awareness around the growing…

Chilled ready meals are largely regarded as a convenience food as they contain prepared meals that require only heating before consumption. These meals are primarily packaged in specific ready meal containers, which are typically microwave-safe…

In 2023, yoghurt remained the largest dairy category in the US in terms of packaging unit volume sales. Prominent players in yoghurt, such as Chobani, are turning to packaging to sustain consumer interest and set themselves apart from the…

Growing eco awareness across the US is driving consumers to seek out products that provide more sustainable end-of-cycle outcomes for packaging and the reduction of plastic waste generation. In turn, packaging players are responding to this demand by…

Although 2023 was an exception, aluminium/plastic pouches have generally been gaining share in baby food in packaging unit volume terms, with this expected to continue over the forecast period. Aluminium/plastic pouches are particularly widely used…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Wine in the US maintained total volume decline and current value growth in 2023. Following 2022 and the rise of inflation, 2023 was marked by continued increases in unit prices across beverages, and wine was no different from other alcoholic drinks.…

2023 was a difficult year for spirits. Despite experiencing a period of high growth during the COVID-19 pandemic, the category faced an increasingly challenging environment due to both consumer and industry dynamics. Supply chain issues and rising…

In 2023, RTDs in the US maintained total volume decline along with current value growth. The common trend in alcoholic drinks of value growth and volume decline in 2023 aligns with the resonant message of premiumisation, particularly “less but…

While overall cider/perry in the US marked 2023 with a loss of volume and value sales, and a loss of share in overall alcoholic drinks, advocates paint a rosier picture for the category’s performance and outlook. Much in the same way the larger…