USA

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Interest in labels and certifications that highlight positive and/or “healthy” attributes is increasing in the US, as consumers are looking for functionality, and are taking a more balanced approach to diet, instead of simply consuming foods with…

Within dairy products and alternatives, organic remained a dynamic health and wellness claim in the US in 2023, rising from an already notable base, with sales reaching USD3.8 billion. This is no surprise, as consumers are seeking simplification and…

Demand for caffeination is high in the US, as consumers seek to power through their busy days. While the most aggressive rises in caffeination have come from the soft drinks space, hot drinks have also seen demand for highly caffeinated products…

In recent years, consumers have been examining their diet more closely due to specific health concerns, and have started becoming more selective about the ingredients and nutrients included in their foods. This has benefited alternatives to…

With rising health awareness in the country, the number of US consumers monitoring their sugar intake and shopping for no sugar and no added sugar soft drinks continues to rise. Consumers are increasingly aware of the dangers of the overconsumption…

Dietary and free from staple foods such as vegan, vegetarian, and plant-based all continued to increase in popularity in the US in 2023, as more consumers are becoming interested in their health, but also concerned about the environment and animal…