USA

RTD coffee in the US can be thought of as multiple distinct segments, instead of a single unified category. The first products to enter the market were coffee shop-style beverages that were sweetened. Starbucks Frappuccino is the leading brand in…

Coconut water, led by Vita Coco, is rapidly expanding its presence in retail stores beyond core channels such as warehouse clubs. It is now more widely available in supermarkets, convenience stores, and via e-commerce channels. This growth is being…

The energy drinks category is highly competitive, but Celsius has been successful in capturing share. Unlike other leading brands, which were focused on revenue management, Celsius’s focus on reduced sugar products is expected to allow it to continue…

Concentrates are often seen as a more affordable option, driving trading across from juice. The primary appeal of powder concentrates in particular remains their affordability, offering consumers the most value in dollars per litre across…

After record-high inflation in 2022, consumer packaged goods companies have continued with necessary price actions in 2023. Most notably, carbonates has seen a unit price increase of around 10%. Companies have executed price increases using…

Sparkling flavoured bottled water continues to attract a high level of interest from consumers, as a natural sparkling soft drinks alternative. Sparkling flavoured bottled water is now a much bigger and more dynamic category than still flavoured…

A salmonella outbreak in 17 states in 2022 was linked to The JM Smucker Co’s production facility, resulting in massive recalls for the leader in sweet spreads. The company’s positioning not only as a B2C player but also as an ingredient supplier for…

At the end of the review period, much of sauces, dips and condiments has been characterised by the same price increases, decreasing volume sales, and increasing private label share seen in other packaged food categories. Mustard, facing inconsistency…

With the exception of the e-commerce-dominated meal kits category, in 2022 private label saw share growth across most categories in meals and soups, as consumers weathered inflated food costs. While unit price rises for ready meals look to be cooling…

The woes of edible oils in 2022 have continued to play out in 2023, as unit price rises have easily outpaced the inflationary growth of packaged food prices at-large. Many of the edible oils available in the US originate from other regions globally,…