USA

RTD tea has historically been one of the most stable soft drinks categories in the US. It is a mature category with a wide variety of products targeted towards different demographics, with varying levels of sugar content. Although individual brands…

RTD coffee in the US can be thought of as multiple distinct segments, instead of a single unified category. The first products to enter the market were coffee shop-style beverages that were sweetened. Starbucks Frappuccino is the leading brand in…

Coconut water, led by Vita Coco, is rapidly expanding its presence in retail stores beyond core channels such as warehouse clubs. It is now more widely available in supermarkets, convenience stores, and via e-commerce channels. This growth is being…

The energy drinks category is highly competitive, but Celsius has been successful in capturing share. Unlike other leading brands, which were focused on revenue management, Celsius’s focus on reduced sugar products is expected to allow it to continue…

Concentrates are often seen as a more affordable option, driving trading across from juice. The primary appeal of powder concentrates in particular remains their affordability, offering consumers the most value in dollars per litre across…

After record-high inflation in 2022, consumer packaged goods companies have continued with necessary price actions in 2023. Most notably, carbonates has seen a unit price increase of around 10%. Companies have executed price increases using…

Sparkling flavoured bottled water continues to attract a high level of interest from consumers, as a natural sparkling soft drinks alternative. Sparkling flavoured bottled water is now a much bigger and more dynamic category than still flavoured…

A salmonella outbreak in 17 states in 2022 was linked to The JM Smucker Co’s production facility, resulting in massive recalls for the leader in sweet spreads. The company’s positioning not only as a B2C player but also as an ingredient supplier for…

At the end of the review period, much of sauces, dips and condiments has been characterised by the same price increases, decreasing volume sales, and increasing private label share seen in other packaged food categories. Mustard, facing inconsistency…

With the exception of the e-commerce-dominated meal kits category, in 2022 private label saw share growth across most categories in meals and soups, as consumers weathered inflated food costs. While unit price rises for ready meals look to be cooling…

The woes of edible oils in 2022 have continued to play out in 2023, as unit price rises have easily outpaced the inflationary growth of packaged food prices at-large. Many of the edible oils available in the US originate from other regions globally,…

The inflationary volatility of 2022 has continued into 2023, extending the impact on cooking ingredients and meals. Unit prices have climbed across categories in 2023, with edible oils seeing some of the largest jumps due to geopolitical strife and…

The primary challenges facing consumer lending in 2023 have been a continuation of 2022’s twin factors of higher inflation and increasing interest rates. While the story in 2022 was one of largely unchecked inflation affecting much of the US economy,…

2022 and 2023 saw some of the most rapid increases in lending interest rates in US history. During the pandemic, many interest rates approached record lows, leading consumers to refinance debt, and leading to a generally free lending environment. In…

Similar to 2022, 2023 is set to be a challenging year for staple foods. While most of the supply chain issues from the pandemic have subsided, commodities still present an issue, some to more elevated levels, due to the persistence of the war in…

Despite rising prices, rice saw retail volume growth above that of pasta and noodles in 2022, and this is set to continue in 2023, although all categories are set to see rising sales. As food inflation and fears of recession have continued, consumers…

Following several years of price hikes due to supply chain issues, inflationary pressures, and lockdowns, much like other categories in staple foods, processed meat, seafood and alternatives to meat has continued to experience unit price increases…

With producers seeing little relief in production costs, categories across processed fruit and vegetables saw unit price increases leap by double digits in 2022. Little relief is expected in 2023, with unit price growth expected to remain in the…

In 2022, hot cereals, and to a lesser extent muesli and granola, displayed the most resilience against the continued declines in retail volumes across breakfast cereals. Combining active on-the-go lifestyles with the aim of healthier eating,…

2022 was characterised by constant unit price increases across packaged food, and baked goods was no exception; and this trend has continued in 2023. This is set to lead to dynamic increases in current value terms across baked goods categories in the…