USA

In recent years, consumers have transitioned away from brand loyalty and fat avoidance and have developed a willingness to shop around for what meets their needs from a nutritional, functional, and taste perspective – no matter the brand. Fat content…

While writing instruments saw a stellar recovery in 2021, surpassing the pre-pandemic (2019) level of volume and current value sales, 2022 proved to be a challenging year, with most categories returning to decline, and a similar pattern set to follow…

Wound care is set to see marginally better performances in retail volume and current value terms in 2023 compared with the preceding year, as people are participating in more sports and social events and returning to work outside the home, thus…

Following robust growth in 2021, womenswear in the US experienced a pronounced deceleration in both value and volume growth in 2022, and this slower rate of growth is set to be maintained in 2023. This slowdown can be attributed to the return to the…

Despite the easing of pandemic-related restrictions, established hygiene habits and the need for convenience have continued to drive demand for wipes, and this is set to continue. Consumers are still concerned about maintaining a clean and germ-free…

Wine in the US maintained total volume decline and current value growth in 2023. Following 2022 and the rise of inflation, 2023 was marked by continued increases in unit prices across beverages, and wine was no different from other alcoholic drinks.…

In 2023, overall current value growth in weight management and wellbeing is expected to exceed that seen in 2022. After the post-COVID-19 slowdown and high inflationary environment seen in the US in 2022, the category is set to experience slightly…

During 2023, wearable electronics generated slightly negative retail volume sales growth, with this representing the first time that demand has contracted since the onset of the COVID-19 pandemic. However, value sales continued to rise in current…

Vitamins is set to maintain current value growth in 2023, and is also expected to continue to see steady growth over the forecast period. Sales are benefiting from consumers taking a more holistic approach to their health, with many people placing an…

In 2023, video games in the US saw insignificant current value growth. Nevertheless, video games software saw a stronger performance, and 2023 will go down in history as one of the biggest years for video games software. Major series titles such as…

The vending channel experienced healthy growth in current value terms in the US in 2023, and also maintained solid growth in value terms at constant 2023 prices. The continued normalisation of work and mobility routines post-pandemic benefited…

Despite expectations for deflationary trends as markets continue to emerge from post-pandemic conditions, fresh vegetables continue to experience rising costs. Labour, transportation, and raw materials, as well as global socioeconomic unrest, have…

In 2022, vacuum cleaners experienced a decline in its volume sales, and this is set to be followed by a year of only slow growth in 2023. This marks a trend towards normalisation after a period of robust growth witnessed in the first two years of the…

In 2021 and 2022, pandemic-related travel restrictions controlled the travel industry’s performance, and the removal of these restrictions led to robust sales growth. China’s decision in January 2023 to remove all remaining restrictions on…

2023 presented a challenging year for traditional toys and games in the US, with current value sales falling as the category normalised following pandemic demand. Excess inventory in late 2022, the result of weaker than forecast demand, meant that…

Traditional watches in the US witnessed a swift rebound in sales in 2021, surpassing initial expectations, driven predominantly by the surge in demand for high watches (over USD1,000). However, the momentum has since seen a notable deceleration…

In 2023, overall toys and games in the US saw a slight current value decline. However, whilst video games saw insignificant growth, traditional toys and games saw a notable decline. The decline for traditional toys and games reflected a category…

The strong recovery of international travel has continued in 2023. Despite persistently high inflation in the US and other key travel source markets, demand for international travel is very high in the US. Transatlantic travel between the US and…

In 2023, toilet care in the US witnessed a surge in value sales, propelled by sustained price increases. However, this upswing in value was counterbalanced by a decline in volume, primarily attributed to economic uncertainty and shifting consumer…

Tobacco in the US continued its declining trend in current value terms in 2023, as the public health fight against tobacco intensified after the COVID-19 pandemic. Despite the failure from the Biden Administration to achieve a comprehensive ban on…

After a year of high inflation and volume declines in 2022, 2023 saw an improving macroeconomic environment, with 2023’s average inflation rate of around 3% much softened from 2022’s 8%. Unit price increases came through in early 2023, with…

Tea is not the only beverage facing supply chain challenges. However, when compared with some other beverages in the US, tea is relatively better off, as it has not been affected by harvest issues, like coffee, nor is it heavily reliant on aluminium…

While nut- and seed-based spreads, such as peanut butter, continued to be predominantly packaged in PET jars in the US in 2023, flexible plastic continued to gain pack type share, as they are increasingly adopted by prominent players such as Jif.…

A salmonella outbreak in 17 states in 2022 was linked to The JM Smucker Co’s production facility, resulting in massive recalls for the leader in sweet spreads. The company’s positioning not only as a B2C player but also as an ingredient supplier for…

While volume sales of sweet biscuits declined in 2022, inflationary pressures gave private label a jump in share in 2022; trends which are set to be maintained in 2023. Although more consumers have moved to shopping in discounters, some have moved to…

Recycling and reducing food waste is well-established in the USA, creating a strong opportunity for Zero Waste product development, while implementing the Can Be Recycled claim would be welcomed by locals. There is a solid opportunity for industries…

Impregnated wet wipes in the US witnessed price-driven value growth in 2023, while consumers reduced frequency of disinfecting and sanitising. According to the results of Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2023,…

Although supermarkets recorded positive growth in the US in current value terms in 2023, it posted near flat growth at constant 2023 prices. As such, inflation, rather than a higher number of units sold, was behind much of the value gain. In current…

Following the relaxation of pandemic-related restrictions, sunglasses in the US showed signs of recovery in 2021, and surpassed the pre-pandemic (2019) level of current value sales in 2022. This resurgence was fuelled by a return to outdoor…

Sun care maintained solid retail volume growth and dynamic current value growth in the US in 2023. Sun protection in particular has surged in popularity in recent times, emerging as a highly coveted category in the realm of beauty and personal care.…

Sugar confectionery saw retail volume and current value growth throughout the pandemic, and this trend is set to continue in 2023. Sugar spun in new and unique ways has caught the imagination of consumers of all ages with a sweet tooth. Viral trends…

While 2022 saw an easing of retail volume declines for sugar and sweeteners, at-home demand continues to fall in 2023. The category is being increasingly influenced by a combination of health trends as well as economic pressures. Despite continuing…

A significant portion of street stalls/kiosks consists of food trucks and street vendors that primarily operate in urban environments with ample foot traffic. In light of the Coronavirus (COVID-19) pandemic, nationwide lockdowns, expanded…

As in so many cases, perhaps the biggest story for store cards in the US in 2023 has been the twin forces of high inflation and high interest rates. While inflation has crept down over the course of 2023 in the US, the price increases that have…

While strong foodservice growth continues to fuel starchy roots, retail volumes are fluctuating. Notably, potatoes continues to see declining retail demand, signifying a longer road to recovery than previously hoped for. Disruptions to the harvesting…

Similar to 2022, 2023 is set to be a challenging year for staple foods. While most of the supply chain issues from the pandemic have subsided, commodities still present an issue, some to more elevated levels, due to the persistence of the war in…

In the face of peaking inflation rates and declining consumer confidence in 2022, sports apparel and footwear outperformed the broader apparel and footwear industry. This trend has extended into 2023, with sportswear displaying remarkable resilience…

Sports nutrition is one of the most exciting and fast-moving categories in the consumer health industry, with double-digit current value growth expected to continue in 2023. It experienced a modest decline in 2020, affected by the COVID-19 pandemic.…

After being impacted by record-high inflation in 2022, sports drinks has continued to see prices pushed in 2023, with high single-digit growth expected in off-trade unit prices in nominal terms. This price growth is in line with much of the soft…

2023 was a difficult year for spirits. Despite experiencing a period of high growth during the COVID-19 pandemic, the category faced an increasingly challenging environment due to both consumer and industry dynamics. Supply chain issues and rising…

In 2024, spectacles in the US is set to post mid-single-digit current value growth, with increases across all categories. Unit prices are expected to see slower increases as the inflated economic environment has stabilised in the US. Volume growth is…

PepsiCo Beverages North America recently made another significant step on its sustainability journey by replacing plastic rings with paperboard packaging for carbonates multipacks in North America, starting from 29 August 2023. This was for both…

On-trade volume sales of soft drinks in the US are set to continue to grow in 2023. Much of the country has returned to somewhat normal operations, particularly during the busy summer months in terms of on-trade consumption of beverages. Higher rates…

Entering 2023, consumers continued to face a tense economic environment, causing constrictions in discretionary spending. Notably, consumers are bracing themselves against the constant threat of recession. As the US Federal Reserve has continued to…

Smokeless tobacco, e-vapour products and heated tobacco in the US saw dynamic current value growth in 2023. There was a clear winner in this year, as nicotine pouches outperformed the rest of the category by a wide margin, and made a big splash in…

Small local grocers experienced positive growth in current value terms in the US in 2023, although it was one of the lower growth channels within grocery retailers, and decline continued in value terms at constant 2023 prices. Small local grocers in…

Volume sales of small cooking appliances are set to return to slight growth in 2023, after seeing a decline in 2022, as sales have been normalising following the exceptional demand seen in 2020 and 2021 during the pandemic. Retail volume sales, and…

Maintaining the trend from 2022, sleep aids is expected to continue to face decline in retail current value and volume terms in 2023, further offsetting the strong growth surge seen in the category during the peak pandemic years of 2020 and 2021,…

The stickiness of health and wellness-oriented motivations amongst consumers has supported skin care’s resilience, allowing it to increase its growth rates in both retail volume and current value terms in the US in 2023. Dermocosmetics played a key…

The major storyline for self-service cafeterias in the US in 2023 was its continued rebound as pandemic-era health restrictions receded. Self-service cafeterias was particularly hard-hit in the depths of the pandemic, due to logistical concerns about…