USA

This report provides valuable insights into product innovation in the US, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

This report provides valuable insights into product innovation in the US, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.

In-car navigation is set to see a double-digit retail volume decline in the US in 2024. This can be attributed to the rapid proliferation and advance of embedded navigation systems within modern vehicles, as well as the widespread adoption of…

In 2024, consumer spending on digital cameras in the US has remained cautious amidst persistent economic uncertainty, with retail volume sales expected to continue to decline. The broader economic landscape and shifting consumer spending behaviours…

After retail volume sales of ice cream in the US saw significant growth during the first year of the pandemic in 2020, the category subsequently saw declining volumes, with this trend set to continue in 2024. This is due to a normalisation of sales…

Hypermarkets experienced slower current value growth in the US in 2023 than in the previous year. This was largely a response to the still difficult inflationary environment in the country. Many US consumers continued to put off purchases of…

In 2022, sales of plant-based alternatives to meat and seafood grew at a slower pace, leading to speculation that this is no longer a top trend. Due to rapid inflation and supply chain disruptions since the pandemic, consumers looked for…

Due to the negative health effects of COVID-19, during the pandemic shoppers began buying beverages to boost their health, preferring products which claimed benefits such as immune system support. Demand grew for functionality, and thanks to the…

With higher prices negatively impacting the affordability of nutritious foods for US consumers, players in snacks and government authorities have set long-term intervention strategies to expand access to healthier snacks. President Biden hosted the…

The nature of modern life has led to a US consumer whose default setting is increasingly one of a high level of stress. This has naturally been a boon to hot drinks with calming claims, particularly those in the herbal tea space, although other…